Sunil R Nair
Encyclopedia
Sunil R Nair, born April 18, 1972 is an Indian businessman. One of the earliest adopters of the internet ecosystem, he has evangelized the ecosystem
model of the internet and has written several articles on the topic. He has been a visionary who has anticipated the changes in the media horizon. His 'entertainment is the next driver of the internet' talk has led to a lot of content creators changing the way they look at broadband
content
and broadcast media.
in Maharashtra
. T Ramachandran Nair had migrated to Bombay in 1965 and had joined GE
Elpro as a machinist post his diploma in State Transport Corporation. T Ramachandran Nair moved to Pune in 1967 and married Leela. In 1971 T R Nair joined Telco, where he was appointed as the General Secretary of the Labour Union. He was responsible for the two major lockouts that Telco had in its history. T R Nair eventually gave up militant labour unionism and joined mainstream management as a Labour Welfare Officer and went on to be a Labour Relations Incharge until he retired in 1999. He died in March 2008. Leela worked for the state government as a hospital supervisor and then medical officer at the David Sassoon Hospital. She retired in 2001 and now is involved in social causes.
Sunil was born in the Jehangir nursing home in Pune on 18 April 1972. His primary years education was at Erin Nagarwala National Model School and then at the Rosary School, Pune. He was an average student and passed his schooling in 1988 and thereafter senior school through Nowrosjee Wadia junior college, with specialization in science. He graduated in 1993 from Pune University with a BSc
in Physics
and went on to do a Masters in Management from the same university. He also completed a two year Diploma in Systems Administration from National Computing Centre
, UK.
interning as a salesman of India
n language
software. He was eventually absorbed by CDAC to work on their launch team for the Indian Language Word Processor called LEAP
. He along with a few software coders started a venture called Pixel Technologies where he eventually decided to be an employee and move away from being an entrepreneur. Sunil in this tenure was responsible for BARZ
a device driver which allowed barcodes to be printed on ordinary paper using any kind of printer. The company installed the software at over 4000 locations and won many awards for innovation. The first batch of supply chain integration at Tata Motors
had the Barz software as an integral part of the system. Post the dotcom bust of 2000 in India, Sunil lost his job and a lot of money he had invested in various dotcoms. He did not do any active employment between the years of 2001 and 2003 and instead spent time consulting businesses in Travel and Tourism, ELearning and Retail. He in this period helped set up Kalypso Adventures, the first adventure tourism and eco tourism venture in Kerala
Sunil moved to Mumbai
in 2003 and joined Headstart Advertising as the General Manager Strategy. In 2004 he joined Eventus as the Head of Planning and in 2005, Hungama.com where he worked with Neeraj Roy in various roles. He has also worked with Pinstorm
and the now defunct web division of Percept Advertising as the Business Head. His last employer was Brand Portrait where Sunil setup the Digital division and was its CEO.
There have been several attempts at slander on his name by people who he has worked with or has been responsible for being removed for non performance. The most common accusation against him is that he was sacked from various organisations for non performance. This stand is disputed by people who have known him for years.
.tv has been around for just over 27 months and were one of the first in India to look at entertainment as a driver of internet consumption and as a subset the use of this online entertainment to engage consumers in the online space.
While the rest of the media buying
agencies are stuck on banners and text they have gone ahead and created a network of widgets. This network focuses on bringing to the consumer video entertainment content where ever he is on the net. They have replicated the Google
adsense model to sign on websites and blogs who can get video content free of cost and also in turn get paid for every view that's generated off their pages. The widget webcasts a continuous stream of 'short format' content from TV channels / content creators / film makers etc. The consumer can choose what he wants to see - the experience is similar to TV, with the added advantage of all the bells and whistles of internet like clickable video ads and so on.
Media agencies and brands can buy ad spots on Nautanki.tv for as low of Re 1 a view and have better control on the kind of moneys they spend promoting their brands. The engagement on our widget is far greater since the consumer is willing to wait for a 30 second video ad to play out before the content he wants to watch
Currently Star Tv
, Viacom
18, ECAVS, Times Now
, Fashion TV
, live India
, Mi Marathi
, Music Today and BollywoodHungama.com are live on the Nautanki.tv Network. Content production houses like Toonz, Lion Productiions, Fun Little Movies
have their content live on the channels. With this play Nautanki.tv is now the largest repository of South Asian video content in the world.
50 crores spread across cash infusion, content, ad sales, infrastructure and so on. This figure has been denied by both Sunil R Nair and Neeraj Roy. The details are private since both companies are privately held - but it is widely seen in the industry that Nautanki is Neeraj's play in online video, though the site has long been overtaken by YouTube in India, Zoom TV and other video content houses popular with the Indian audience if one looks at it as a destination play. As a network there is no such play that exists in the world.
Ecosystem
An ecosystem is a biological environment consisting of all the organisms living in a particular area, as well as all the nonliving , physical components of the environment with which the organisms interact, such as air, soil, water and sunlight....
model of the internet and has written several articles on the topic. He has been a visionary who has anticipated the changes in the media horizon. His 'entertainment is the next driver of the internet' talk has led to a lot of content creators changing the way they look at broadband
Broadband
The term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device . Different criteria for "broad" have been applied in different contexts and at different times...
content
Content (media and publishing)
In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances...
and broadcast media.
BackStory
The son of a middle class labour union leader, T Ramachandran Nair and Leela Nair, Sunil was born in the city of PunePune
Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...
in Maharashtra
Maharashtra
Maharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...
. T Ramachandran Nair had migrated to Bombay in 1965 and had joined GE
Gê
Gê are the people who spoke Ge languages of the northern South American Caribbean coast and Brazil. In Brazil the Gê were found in Rio de Janeiro, Minas Gerais, Bahia, Piaui, Mato Grosso, Goias, Tocantins, Maranhão, and as far south as Paraguay....
Elpro as a machinist post his diploma in State Transport Corporation. T Ramachandran Nair moved to Pune in 1967 and married Leela. In 1971 T R Nair joined Telco, where he was appointed as the General Secretary of the Labour Union. He was responsible for the two major lockouts that Telco had in its history. T R Nair eventually gave up militant labour unionism and joined mainstream management as a Labour Welfare Officer and went on to be a Labour Relations Incharge until he retired in 1999. He died in March 2008. Leela worked for the state government as a hospital supervisor and then medical officer at the David Sassoon Hospital. She retired in 2001 and now is involved in social causes.
Sunil was born in the Jehangir nursing home in Pune on 18 April 1972. His primary years education was at Erin Nagarwala National Model School and then at the Rosary School, Pune. He was an average student and passed his schooling in 1988 and thereafter senior school through Nowrosjee Wadia junior college, with specialization in science. He graduated in 1993 from Pune University with a BSc
BSC
BSC is a three-letter abbreviation that may refer to:Science and technology* Bachelor of Science , an undergraduate degree* Base Station Controller, part of a mobile phone network; see: Base Station subsystem...
in Physics
Physics
Physics is a natural science that involves the study of matter and its motion through spacetime, along with related concepts such as energy and force. More broadly, it is the general analysis of nature, conducted in order to understand how the universe behaves.Physics is one of the oldest academic...
and went on to do a Masters in Management from the same university. He also completed a two year Diploma in Systems Administration from National Computing Centre
National Computing Centre
The National Computing Centre was an independent not-for-profit membership and research organisation that went in to administartion before being liquidated in 2010...
, UK.
Early life and career
Sunil started his working life with a small time reseller of CDACCDAC
CDAC may refer to:*Commission on Dental Accreditation of Canada*Canadian American Railroad*Centre for Development of Advanced Computing* Chinese Development Assistance Council, a self-help and non-profit organization set up by the Chinese community in Singapore to help the lower-income group and...
interning as a salesman of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n language
Language
Language may refer either to the specifically human capacity for acquiring and using complex systems of communication, or to a specific instance of such a system of complex communication...
software. He was eventually absorbed by CDAC to work on their launch team for the Indian Language Word Processor called LEAP
LEAP
Leap may refer to:* Jumping* Leap , a 2004 album by progressive jazz group Drop Trio* Leap , a melodic interval* Leap, County Cork, a village in Ireland* Leap, County Laois, a townland in County Laois, Ireland...
. He along with a few software coders started a venture called Pixel Technologies where he eventually decided to be an employee and move away from being an entrepreneur. Sunil in this tenure was responsible for BARZ
BARZ
The BARZ is a silenced submachine gun of Transnistrian origin. The weapon uses straight blowback operation and is chambered in the 9x18mm Makarov round....
a device driver which allowed barcodes to be printed on ordinary paper using any kind of printer. The company installed the software at over 4000 locations and won many awards for innovation. The first batch of supply chain integration at Tata Motors
Tata Motors
Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO...
had the Barz software as an integral part of the system. Post the dotcom bust of 2000 in India, Sunil lost his job and a lot of money he had invested in various dotcoms. He did not do any active employment between the years of 2001 and 2003 and instead spent time consulting businesses in Travel and Tourism, ELearning and Retail. He in this period helped set up Kalypso Adventures, the first adventure tourism and eco tourism venture in Kerala
Kerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
Sunil moved to Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
in 2003 and joined Headstart Advertising as the General Manager Strategy. In 2004 he joined Eventus as the Head of Planning and in 2005, Hungama.com where he worked with Neeraj Roy in various roles. He has also worked with Pinstorm
Pinstorm
Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich and Santa Clara. It was founded in 2004 and ranks amongst the leading digital advertising firms in the world...
and the now defunct web division of Percept Advertising as the Business Head. His last employer was Brand Portrait where Sunil setup the Digital division and was its CEO.
There have been several attempts at slander on his name by people who he has worked with or has been responsible for being removed for non performance. The most common accusation against him is that he was sacked from various organisations for non performance. This stand is disputed by people who have known him for years.
Nautanki.tv Networks
An online venture that started off when Vikram Prabhu and Herumb Khot approached Sunil to write a business plan. It currently has a team of 29 and is one of the more interesting venture coming from India.Pixel Technologies
Sunil's first real job. This company was funded by professionals from the Telco (Tata Motors)MSD division. It went on to install a barcoding integration system at over 4000 locations. Create an ecommerce marketplace with a transaction engine. Eventually went down in the bust of 2000 and was sold to a local software company.Alchemy Of Thoughts
A loosely knit idea venture which never took off. It was to be an incubator of ideas which would take ventures to a level where they could be funded.HangoutHere Retail
A retail chain of cyber cafes+meeting places+bookshop kind of place where students could not just use the net but form a community. Started with 3 outlets which were sold to a local businessman in Pune who converted them into SIFY cyber cafes.Nautanki.tv
NautankiNautanki
Nautanki is one of the most popular folk operatic theater performance traditions of South Asia, particularly in northern India. Before the advent of Bollywood , Nautanki was the single most popular form of entertainment in the villages and towns of northern India...
.tv has been around for just over 27 months and were one of the first in India to look at entertainment as a driver of internet consumption and as a subset the use of this online entertainment to engage consumers in the online space.
While the rest of the media buying
Media buying
Media Buying is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real-estate within any given media...
agencies are stuck on banners and text they have gone ahead and created a network of widgets. This network focuses on bringing to the consumer video entertainment content where ever he is on the net. They have replicated the Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
adsense model to sign on websites and blogs who can get video content free of cost and also in turn get paid for every view that's generated off their pages. The widget webcasts a continuous stream of 'short format' content from TV channels / content creators / film makers etc. The consumer can choose what he wants to see - the experience is similar to TV, with the added advantage of all the bells and whistles of internet like clickable video ads and so on.
Media agencies and brands can buy ad spots on Nautanki.tv for as low of Re 1 a view and have better control on the kind of moneys they spend promoting their brands. The engagement on our widget is far greater since the consumer is willing to wait for a 30 second video ad to play out before the content he wants to watch
Currently Star Tv
STAR TV
Satellite Television Asia Region is an Asian TV service owned by Rupert Murdoch's News Corporation. It is headquartered in Hong Kong, with regional offices in mainland China, Taiwan....
, Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
18, ECAVS, Times Now
Times Now
Times Now is a 24-hour English language news channel based in Mumbai and broadcast primarily in the South Asian region. The channel was launched in 2006 as a joint-venture of Bennett, Coleman & Co. Ltd., the publishers of The Times of India and Reuters. Arnab Goswami is the Editor-in Chief and...
, Fashion TV
Fashion TV
Fashion TV is an international fashion and lifestyle broadcasting television channel. It was founded in France in 1997 by its Polish-born president Michel Adam Lisowski, Fashion TV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style and has become...
, live India
Live India
Live India is an Indian Hindi TV channel owned by Broadcast Initiatives Ltd., focusing on news and commentary. It was earlier known as Janmat, when it was focused on "views"; now the channel is sometimes called Live India .In a Rs...
, Mi Marathi
Mi Marathi
Mi Marathi , is an entertainment television channel owned by Shri Adhikari Brothers in Marathi language.Mi Marathi programming primarily consists of family dramas, Cookery shows, News and Movies.-Important shows on this Channel :* Avaaj Maharshtracha* Nana-O-Nana...
, Music Today and BollywoodHungama.com are live on the Nautanki.tv Network. Content production houses like Toonz, Lion Productiions, Fun Little Movies
Fun Little Movies
is a production and distribution company of short films intended for the internet and mobile devices.It was founded in 1988 by Frank Chindamo, currently an Adjunct Professor at the University of Southern California. Based in Burbank, California, Fun Little Movies was the first U.S. company to...
have their content live on the channels. With this play Nautanki.tv is now the largest repository of South Asian video content in the world.
Tie-Up with Hungama.com
Hungama.com / VMIL has taken up a speculated 51% holding in nautanki.tv and has committed close to INRIndian rupee
The Indian rupee is the official currency of the Republic of India. The issuance of the currency is controlled by the Reserve Bank of India....
50 crores spread across cash infusion, content, ad sales, infrastructure and so on. This figure has been denied by both Sunil R Nair and Neeraj Roy. The details are private since both companies are privately held - but it is widely seen in the industry that Nautanki is Neeraj's play in online video, though the site has long been overtaken by YouTube in India, Zoom TV and other video content houses popular with the Indian audience if one looks at it as a destination play. As a network there is no such play that exists in the world.
External links
- http://www.nautanki.tv
- http://www.24framesdigital.com/iamai/021107/
- http://www.enautanki.nautanki.tv
- http://www.hungama.org