Sumo TV
Encyclopedia
Sumo TV Is a free-to-air
Free-to-air
Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...

 television channel owned by Cellcast Group
Cellcast Group
Cellcast Group is a broadcasting company based in the United Kingdom. It is often associated with Square 1 Management Ltd, especially on DTT. They operate mainly Chat and Adult channels on Satellite and Digital Terrestrial Television . They first started operating in 2002, when their flagship...

. On 1 July 2006, You TV was relabelled as Sumo TV. Sumo TV was officially launched on 28 November 2006 claiming to be the world's first user-content TV channel
User-generated TV
User-Generated Television or UGTV refers to TV footage that was originally created by a member of the public and then uploaded to the internet. Often the process of selecting such footage for broadcast includes the input of web users...

. Through their website and programming blocks on other TV channels, Sumo TV also had operations in in America, Asia, Europe and the Middle East, with a showcase of local content.

Every time a clip was broadcast, the originator of the content received a percentage of the revenues generated. The channel was criticised by Ofcom
Ofcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...

 for putting too much responsibility for complying with the broadcasting code on the creators of user-generated clips rather than performing sufficient checks themselves.

In 25 October 2007, James Brown
James Brown (editor)
James Brown is a British journalist. He is best known for creating the modern men's magazine market with the launch of his title Loaded in 1994, a magazine that was said to define a generation...

 was hired as Sumo TV's creative and editorial director, Brown introduced a dozen new programmes.

On 27 March 2008, it was announced that Cellcast had sold Sumo TV and Sumo TV +1's EPG slots to Discovery for £1.4m as well as receiving a slot further down the Entertainment category of the EPG. Later in the year Sumo TV moved to the Adult category followed by the Gaming and Dating category allowing them to broadcast content from Cellcast's adult channels at night. Sumo TV returned to the Entertainment category on 25 November 2008 with programming from Cellcast's Psychic Television
Psychic Television
Psychic Today is a satellite-based interactive television channel that offers direct access to psychics, mediums, astrologers & tarot readers. Psychic Today gives its audience direct access to predictions and readings through various means of live participation...

as well as archive footage.
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