Steve Binder
Encyclopedia
Steve Binder is an American producer and director. He found success behind the camera on influential TV shows showcasing music, like The T.A.M.I. Show
The T.A.M.I. Show
T.A.M.I. Show is a 1964 concert film, released by American International Pictures. It includes performances by numerous popular rock and roll and R&B musicians from the United States and England...

and Hullabaloo
Hullabaloo (TV series)
Hullabaloo is an American musical variety series that ran on NBC from January 12, 1965 through August 29, 1966. Similar to Shindig! it ran in prime time in contrast to ABC's American Bandstand.-Overview:...

(from the early 1960s, when Binder was only in his early 20s). He was also influential in creating music programs with racially and ethnically diverse casts, featuring a variety of musical styles.

Binder is arguably best known as director of The T.A.M.I. Show, Elvis Presley's '68 Comeback Special
Elvis Presley's '68 Comeback Special
Elvis, starring Elvis Presley, was the title of a 1968 United States television special. Sponsored by The Singer Sewing Machine Company, it aired on December 2, 1968 on the NBC television network...

, and Star Wars Holiday Special
The Star Wars Holiday Special
The Star Wars Holiday Special is a 1978 American television special set in the Star Wars galaxy. It was one of the first official Star Wars spin-offs, and was directed by Steve Binder. The show was broadcast in its entirety only once, in the United States and Canada, November 17, 1978, on the U.S...

. In addition to working with Petula Clark and Elvis, Binder also worked on numerous TV shows and specials with Steve Allen
Steve Allen
Steve Allen may refer to:*Steve Allen , American musician, comedian, and writer*Steve Allen , presenter on the London-based talk radio station LBC 97.3...

, Diana Ross
Diana Ross
Diana Ernestine Earle Ross is an American singer, record producer, and actress. Ross was lead singer of the Motown group The Supremes during the 1960s. After leaving the group in 1970, Ross began a solo career that included successful ventures into film and Broadway...

, Chevy Chase
Chevy Chase
Cornelius Crane "Chevy" Chase is an American comedian, writer, and television and film actor, born into a prominent entertainment industry family. Chase worked a plethora of odd jobs before moving into comedy acting with National Lampoon...

, Patti LaBelle
Patti LaBelle
Patricia Louise Holte-Edwards , better known under the stage name, Patti LaBelle, is a Grammy Award winning American singer, author and actress who has spent over 50 years in the music industry...

, Barry Manilow
Barry Manilow
Barry Manilow is an American singer-songwriter, musician, arranger, producer, conductor, and performer, best known for such recordings as "Could It Be Magic", "Mandy", "Can't Smile Without You", and "Copacabana ."...

, Mac Davis
Mac Davis
Mac Davis is a country music singer, songwriter, and actor originally from Lubbock, Texas who has enjoyed much crossover success...

, Liza Minnelli
Liza Minnelli
Liza May Minnelli is an American actress and singer. She is the daughter of singer and actress Judy Garland and film director Vincente Minnelli....

, and Pee-Wee Herman
Pee-wee Herman
Pee-wee Herman is a comic fictional character created and portrayed by American comedian Paul Reubens. He is best known for his two television series and film series during the 1980s. The childlike Pee-wee Herman character developed as a stage act that quickly led to an HBO special in 1981...

.

Petula Clark TV special

In 1968, Binder was working at NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

. Its executives invited Petula Clark
Petula Clark
Petula Clark, CBE is an English singer, actress, and composer whose career has spanned seven decades.Clark's professional career began as an entertainer on BBC Radio during World War II...

—who had appeared on Hullabaloo—to host her own special. While singing a duet of "On the Path of Glory" with guest Harry Belafonte
Harry Belafonte
Harold George "Harry" Belafonte, Jr. is an American singer, songwriter, actor and social activist. He was dubbed the "King of Calypso" for popularizing the Caribbean musical style with an international audience in the 1950s...

, she touched his arm, to the dismay of Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

, the show's sponsor. The car giant feared the brief moment would offend Southern viewers at a time when racial mixing
Miscegenation
Miscegenation is the mixing of different racial groups through marriage, cohabitation, sexual relations, and procreation....

 was still a major issue of controversy in the US. Chrysler insisted "the touch" (as it became known) should be edited and substituted with a different take. However, director Binder, Clark and her husband/producer refused, destroyed all other takes of the song, and delivered the finished program to NBC with "the touch" intact. It aired on April 8, 1968 to high ratings and critical acclaim, and marked the first time a man and woman of different races exchanged physical contact on American television.

Elvis Presley's '68 Comeback Special

NBC executive Bob Finkel was keen to find a producer/director to work on Singer Presents Elvis. Finkel had heard about the controversy of the Clark special, and thought Binder's rebelliousness would suit Presley. Partner Bones Howe, who had engineered a Presley album, overheard Binder on the phone declining the offer to direct Presley. Howe urged him to change his mind and at least agree to meet the singer.

Subsequently, Binder impressed Presley with his honesty: Elvis asked him where he thought Presley's career was at, and Binder claims to have replied: "I think it's in the toilet." Both Binder and Presley had reservations about doing a TV show; Presley said the recording studio was his turf, so Binder said: "Then why don't you just make a record and I'll put pictures to it?" Presley's manager, Colonel Tom Parker
Colonel Tom Parker
"Colonel" Thomas Andrew "Tom" Parker born Andreas Cornelis van Kuijk, was a Dutch-born entertainment impresario known best as the manager of Elvis Presley...

, already had firm ideas for the show: "Thanks to the courage of a young producer named Steve Binder, Elvis did not appear in a tuxedo and croon 'Silent night' to a room of cameramen for his upcoming Christmas special." as Parker had planned. In a move slated to recapture the raw Elvis of the 1950s, Binder continued to stand up to Parker and reunited the star with Scotty Moore
Scotty Moore
Winfield Scott "Scotty" Moore III is an American guitarist. He is best known for his backing of Elvis Presley in the first part of his career, between 1954 and the beginning of Elvis' Hollywood years...

 and DJ Fontana
D. J. Fontana
Dominic Joseph Fontana is an American musician best known as the drummer for Elvis Presley for 14 years. He played on over 460 RCA cuts with Elvis....

. Presley was filmed performing informal sessions in front of a live studio audience, where Presley could re-create his rebel image wearing a black leather outfit.

Any harbouring doubts Elvis may have had about doing the special were put to rest by one piece of ingenuity by Binder. He took Presley
Presley
The surname Presley and variants Pressley and Pressly are thought to be ultimately of English origin. Later, if not found in some form originating also in Scotland, the name made its way across the border to that country, then on to Ireland and to the United States...

 into the street and showed him how virtually no-one recognized him.

According to Samuel Roy, Binder also "tried to warn Elvis of the danger of his environment and the people around him," but the singer was "rather naive and would not listen." Because Presley’s manager hated Binder for challenging him, Parker seems to have put an order out that Binder was no longer to get through the Graceland secretaries, who screened all calls.

In 2008, for the 40th anniversary of the "Singer Presents Elvis" television special, Steve Binder wrote his memoir of his time producing the television special titled, "'68 At 40: Retrospective." (JAT Productions)

Star Wars Holiday Special

The Star Wars Holiday Special
The Star Wars Holiday Special
The Star Wars Holiday Special is a 1978 American television special set in the Star Wars galaxy. It was one of the first official Star Wars spin-offs, and was directed by Steve Binder. The show was broadcast in its entirety only once, in the United States and Canada, November 17, 1978, on the U.S...

was a two-hour prime-time special on CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, starring the original cast along with actors such as Art Carney
Art Carney
Arthur William Matthew “Art” Carney was an American actor in film, stage, television and radio. He is best known for playing Ed Norton, opposite Jackie Gleason's Ralph Kramden in the situation comedy The Honeymooners....

 and Bea Arthur. It combined the Star Wars universe with the traditional television variety show. Generally, The Star Wars Holiday Special has received a large amount of criticism, both from Star Wars fans and the general public. David Hofstede, author of What Were They Thinking?: The 100 Dumbest Events in Television History, ranked the holiday special at number one, calling it "the worst two hours of television ever."

In popular culture

Binder is portrayed by Jack Noseworthy in the 2005 CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 TV miniseries
Miniseries
A miniseries , in a serial storytelling medium, is a television show production which tells a story in a limited number of episodes. The exact number is open to interpretation; however, they are usually limited to fewer than a whole season. The term "miniseries" is generally a North American term...

 Elvis.

External links

  • Steve Binder Interview at Archive of American Television
    Archive of American Television
    The Archive of American Television is a division of the non-profit Academy of Television Arts & Sciences Foundation that films interviews with notable people from all aspects of the television industry....

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