The stereotype fit hypothesis suggests that group members will experience discrimination in different social roles or positions to the extent that their group stereotypically does not have characteristics associated with success in the position. For instance, women may not be considered a good fit for a managerial position if being aggressive is seen as a characteristic of a successful manager. Due to stereotype fit, men may be considered more qualified for the position and are not only more likely to be hired, but are also more likely to be promoted as well.

Women and the workplace

The stereotype fit hypothesis was developed by Heilman in order to evaluate the then current role of women in high-power positions in the workplace. Since Heilman's initial research, many studies have been conducted to determine how women are affected by job positions which are considered to be more masculine. For example, Lyness & Heilman (2006) utilized archival organizational data from a multinational finances company to study the effects of stereotype fit on performance evaluations and promotions. Their study found upper-level female managers were rated more negatively than men in similar or lower positions and females in lower management positions. The authors also found that out of those promoted, females received more favorable ratings than their male counterparts – suggesting a more stringent threshold for promotion for women (see shifting standards). In a similar study by Eagle & Karau (2002), because of male-manager stereotypes, women are seen as less likely to fit managerial roles and, as a result, when they do achieve those positions, are looked on less favorably when performing the same managerial duties.

The stigma of women in the workplace, however, is not set in stone. According to a study by Heilman (2001), women have made considerable progress in attaining managerial positions, but there are still obstacles in the way of organizational equality; if there is any uncertainty about their skills, women are still likely to be viewed as incompetent or socially rejected.

Race and the workplace

The stereotype fit hypothesis, however, is not only confined to gender. Researchers have also studied the effect of racial and ethnical characteristics on job acquisition and placement in leadership roles. For example, in a study conducted by Rosette, Phillips and Leonardelli (2008), participants were asked to read an article about a fictitious business project involving either a racially ambiguous "leader" of the project or an "employee" working on the project. Leaders were assumed to be White more often than non-leaders – suggesting a congruity exists between the white stereotype and the leadership prototype. This suggests that stereotype fit is just as applicable when using race or ethnicity as a guideline for placement in the workforce.

An additional effect of the stereotype fit hypothesis includes rewarding certain groups over others. Studies conducted by Steele and Ambady (2004) show that when Asian women were considered for job placement as a computer technician, if the participant's Asian identity was salient

Salience (neuroscience)

The salience of an item – be it an object, a person, a pixel, etc – is the state or quality by which it stands out relative to its neighbours...

 over their identity as a female, they were more likely to be given a better recommendation and starting pay.

See also

• Gender Discrimination
• Gender Equality
  Gender equality
  Gender equality is the goal of the equality of the genders, stemming from a belief in the injustice of myriad forms of gender inequality.- Concept :...
  
  
• Gender Role
  Gender role
  Gender roles refer to the set of social and behavioral norms that are considered to be socially appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time...
  
  
• Glass Cliff
  Glass cliff
  A glass cliff is a term coined by Prof Michelle Ryan and Prof Alex Haslam of University of Exeter, United Kingdom, in 2004.Their research demonstrates that once women break through the glass ceiling and take on positions of leadership they often have experiences that are different from those of...
  
  
• Shifting Standards Model
  Shifting Standards Model
  In the shifting standards model, people judge or rate others as compared to other people in the same group—that is, to others of the same race or gender, etc., as the person being judged.  The person is evaluated based on stereotypes or beliefs about the group, and therefore can be judged quite...
  
  
• Stereotype
  Stereotype
  A stereotype is a popular belief about specific social groups or types of individuals. The concepts of "stereotype" and "prejudice" are often confused with many other different meanings...