Step To Me
Encyclopedia
Pepsi
launched a £1 million 'generation next' campaign in the United Kingdom - running alongside sales promotion activities, notably one by where consumers collected twenty pink ring pull tabs from promotional Pepsi cans, sent them off and received the free Spice Girls
CD single "Step to Me" - which was not available in high street retailers. Collectors were also entered into a free prize draw to see the band play their first live concert in Turkey who Pepsi were sponsoring. The advertising and the promotion were integral to Pepsi's marketing strategy, television and press ads and the Pepsi Chart Show (screened on Five, originally called Channel 5) all spelt out that the only way to listen to the single was to buy Pepsi. Producing 92 million promotional packs of the cola, 600,000 CDs were redeemed with the promotion. This song was included on the Japanese edition of the Spiceworld album.
Setlist, as well as during the American Leg of the Spiceworld Tour
, and the Christmas in Spiceworld tour. Notably the song was only performed once on a television show, this was TFI Friday
on British television station Channel 4
just weeks before Geri's departure from the group.
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
launched a £1 million 'generation next' campaign in the United Kingdom - running alongside sales promotion activities, notably one by where consumers collected twenty pink ring pull tabs from promotional Pepsi cans, sent them off and received the free Spice Girls
Spice Girls
The Spice Girls were a British pop girl group formed in 1994. The group consisted of Victoria Beckham , Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30...
CD single "Step to Me" - which was not available in high street retailers. Collectors were also entered into a free prize draw to see the band play their first live concert in Turkey who Pepsi were sponsoring. The advertising and the promotion were integral to Pepsi's marketing strategy, television and press ads and the Pepsi Chart Show (screened on Five, originally called Channel 5) all spelt out that the only way to listen to the single was to buy Pepsi. Producing 92 million promotional packs of the cola, 600,000 CDs were redeemed with the promotion. This song was included on the Japanese edition of the Spiceworld album.
Track listings
- UK / European CD
- "Step to Me" (7" Mix) – 4:05
- "Step to Me" (Matthew's Disco Steppin' Mix) – 7:22
- "Step to Me" (Matthew's Extra Spicey Dub) – 6:33
- "Step to Me" (Extended Mix) – 5:41
Live performances
The group performed the song as part of the Girl Power! Live in IstanbulGirl Power! Live in Istanbul
Girl Power! Live In Istanbul was the first set of major concerts by the British pop group, The Spice Girls, in 1997. The concerts, organised by Pepsi as part of the group's sponsorship deal, were performed at the Abdi İpekçi Arena on October 12 and 13 in Istanbul, Turkey.The VHS release does not...
Setlist, as well as during the American Leg of the Spiceworld Tour
Spiceworld Tour
The Spiceworld Tour was a concert tour performed by the British Europop group the Spice Girls in support of their second album Spiceworld which was the soundtrack to their feature film Spiceworld: The Movie. The sell-out European/North American tour ran from February to August 1998, after which it...
, and the Christmas in Spiceworld tour. Notably the song was only performed once on a television show, this was TFI Friday
TFI Friday
TFI Friday is an entertainment show broadcast on Channel 4 in the United Kingdom from 1996 to 2000. The show produced by Ginger Productions, written by Danny Baker and hosted by Chris Evans, for the first 5 series. The final series was hosted by a number of Guest Presenters. It was broadcast on...
on British television station Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
just weeks before Geri's departure from the group.