Star Magic
Star Magic, Inc., is ABS-CBN
ABS–CBN Corporation is a Philippine-based media conglomerate. It is the Philippines' largest media and entertainment conglomerate. The corporation was the merger of Alto Broadcasting System which at that time owned by James Lindenberg and Antonio Quirino, and the Chronicle Broadcasting Network ...

's training and management program for its contract talents. It was designed to assist young talent in the Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

. Star Magic talents undergo training in acting, personality development and physical enhancement prior to being cast in the television shows of ABS-CBN and the films of Star Cinema
Star Cinema
ABS-CBN Film Productions, Inc. , is the wholly owned film production subsidiary of ABS-CBN Corporation. It is the Philippines' largest film production, producing most of the highest grossing films in the Philippines.-1994:...

, as well as other film projects in the Philippines, commercial projects and corporate events.

A Star is Born

In April 1992, Freddie Garcia
Freddie Garcia
Freddie Garcia is a retired Mexican-American soccer forward who spent seven seasons in the North American Soccer League and two in the Major Indoor Soccer League....

, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network. This gave birth to Talent Center. In its early years, the Talent Center's initial project was Ang TV
Ang TV
Ang TV also known as ATV is a "gag-variety" show for kids in the Philippines. The show's format was inspired by its predecessor "Kaluskos Musmos" and its foreign counterpart "The Mickey Mouse Club"...


The show auditioned several thousand people and accepted a few dozen into the program. The talent center continued its search through the launching vehicle Star Circle in 1995.


In 2004, the company began a reality TV talent search called Star Circle Quest
Star Circle Quest
Star Circle Quest was a reality-based talent search in where at least 10 teen-aged contestants, called as "Questors", will undergo talent training, physical enhancement and different challenges to test their talent skills. Every week, one will be eliminated and the last Questor who will remain...

, which spawned the 'Teen' and 'Kid' editions in its first run, a National Teen Quest on its second season, and finally a Summer Kid Quest on its third and latest season. This was also the year when it formally changed its name from Talent Center to Star Magic. The talents of the reality show were put into new shows like Goin' Bulilit
Goin' Bulilit
Goin' Bulilit is a sketch comedy show broadcasted on and by ABS-CBN in the Philippines. It is a gag show featuring children in various comedic situations. It is the rival of the now defunct GMA show "Bubble Gang Jr."....

and SCQ Reload
SCQ Reload
SCQ Reload is a youth oriented drama aired on ABS-CBN which starred the former teen finalists or questors of the reality talent search Star Circle Quest, in where "SCQ" was also derived....

In 2005, most of the former housemates and contestants of Pinoy Big Brother
Pinoy Big Brother
Pinoy Big Brother is the Philippine version of the reality television show Big Brother . It follows the same premise as its many foreign counterparts around the world: twelve Philippine residents are forced to live with each other inside a house for about 3 months or at least 100 days...

and Pinoy Dream Academy
Pinoy Dream Academy
Pinoy Dream Academy is the Philippine version of Endemol's Operación Triunfo . The format is similar to Big Brother, where a set number of finalists would live inside the Academy for four months and will be trained by guest teachers to be multimedia performers...

were signed to the company.

In 2006, the company launched the youth oriented show, titled Star Magic Presents
Star Magic Presents
Star Magic Presents is a weekly love anthology program that began airing on the ABS-CBN network in the Philippines on July 29, 2006. The show features artists from Star Magic, the talent management agency of ABS-CBN....

which showcases the talent's acting skills. The series ended in 2008 with six seasons.

In June 25, 2011, the company be celebrated its 19th anniversary in ASAP Rocks
ASAP (variety show)
ASAP Rocks is a musical variety show in the Philippines broadcast by ABS-CBN in the Philippines. The show is presented by its main hosts Zsa Zsa Padilla, Gary Valenciano and Martin Nievera. The show first premiered on February 5, 1995, and airs live Sundays...

. It also launched the new website and the new music video with the current artists of the company.
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