Standard Superior
Encyclopedia
Standard Superior was an automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 marque, used from 1933-1935 by Standard Fahrzeugfabrik of Ludwigsburg, Germany, founded by motorcycle maker Wilhelm Gutbrod and unrelated to the Standard Motor Company
Standard Motor Company
The Standard Motor Company was founded in Coventry, England in 1903 by Reginald Walter Maudslay . The Standard name was last used in Britain in 1963, and in India in 1987.-1903–1914:...

 of England. These small cars were designed according to the patents by Josef Ganz
Josef Ganz
Dipl.-Ing. Josef Ganz was a German-Hungarian car designer, born in Budapest, Hungary.-Early years:Josef Ganz was born in a Jewish family with a Hungarian mother and a German father in Budapest, the then second-largest city within the Austro-Hungarian Empire, on July 1, 1898. His father, Dr...

 and featured rear-mounted two-stroke engines.

After World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, the same company made Gutbrod
Gutbrod
Gutbrod was a German car manufacturer. The firm was founded by Wilhelm Gutbrod in 1926. It originally built motorcycles, and from 1933 to 1935, Standard Superior cars were built with rear-mounted engines....

 cars and introduced the model Gutbrod Superior.

History

In the first half of 1932, Wilhelm Gutbrod, the President of the Standard Fahrzeugfabrik, came into contact with German engineer Josef Ganz. Ganz had been working on a small Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

 car design since the early 1920s and had so far built two prototypes, one for Ardie
Ardie
Ardie was a company in Nürnberg, Germany that manufactured motorcycles from 1919 until 1958. The company's name derives from that of its founder, Arno Dietrich....

 in 1930 and one for Adler
Adler (automobile)
Adler was a German automobile and motorcycle manufacturer from 1900 until 1957. Adler is German for eagle.-History:The Adler factory produced bicycles, typewriters, and motorcycles in addition to cars...

 in 1931, called the Maikäfer
Maikäfer
Maikäfer was the nickname of an automobile prototype, built in 1931 by German engineer Josef Ganz at Adler.-History:Josef Ganz, an independent engineer and editor-in-chief of Motor-Kritik magazine, was assigned by Adler in December 1930 as a consultant engineer...

 (May Beetle). After a demonstration with the Maikäfer by Ganz, Gutbrod was most interested to build a small car according to this design. The Standard Fahrzeugfabrik then purchased a license from Ganz to develop and build a small car according to his design. The prototype of this new model, which was to be called Standard Superior, was finished in 1932. It featured a tubular chassis, a mid-mounted engine, and independent wheel suspension
Independent suspension
Independent suspension is a broad term for any automobile suspension system that allows each wheel on the same axle to move vertically independently of each other. This is contrasted with a beam axle, live axle or deDion axle system in which the wheels are linked – movement on one side affects...

 with swing-axles
Swing axle
A swing axle is a simple type of independent suspension first used in early aircraft , such as the Sopwith and Fokker, usually with rubber bungee and no damping....

 at the rear.

Models

The first production model of the Standard Superior was introduced at the IAMA (Internationale Automobil- und Motorradausstellung) in Berlin in February 1933. It had a 396cc 2 cylinder 2 stroke engine. Because of some criticism to the body design, not in the least by Josef Ganz in Motor-Kritik
Motor-Kritik
Motor-Kritik was the title of a progressive automotive magazine, published by the H.Bechhold Verlagsbuchhandlung in Germany from 1929 to 1945. It originated from the earlier Klein-Motor-Sport magazine.-History:...

, it was followed in April 1933 by a slightly altered model.

In November 1933 the Standard Fahrzeugfabrik introduced yet another new and improved model for 1934, which was slightly longer with one additional window on each side and had a small seat for children or as luggage space in the back. This car was advertised as the German Volkswagen.

The Volkswagen Beetle connection

With the Ardie-Ganz, Adler
Adler
The term Adler, the German word for the bird of prey "eagle", is both the last name of many people and an emblematic bird featured on many blazons since the feudal age, including the present German Bundeswappen and at times on the flags of Austria and Germany...

 Maikäfer and Standard Superior cars, as well as his progressive writings and promotion of the concept of a Volkswagen in Motor-Kritik magazine since the 1920s, Josef Ganz is claimed by some to be the inspiration behind the Volkswagen Beetle
Volkswagen Beetle
The Volkswagen Type 1, widely known as the Volkswagen Beetle or Volkswagen Bug, is an economy car produced by the German auto maker Volkswagen from 1938 until 2003...

. These cars had some of features of the later Volkswagen Beetle, such as the tubular chassis, rear-mounted engine and independent wheel suspension with swing axles. While the Volkswagen Beetle was produced in its millions after World War Two, the name of Josef Ganz was largely forgotten. In 2004, Dutch journalist Paul Schilperoord started researching the life and work of Josef Ganz. He has unearthed many new facts and is currently working on a new book and documentary.
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