Sporade
Encyclopedia
Sporade is a Peruvian brand of sports drink
owned by Ajegroup
. Launched in 2004, it has successfully wrestled market share from Gatorade
thanks to its lower price.
Sports drink
A sports drink beverage is designed to help athletes rehydrate when fluids are depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise...
owned by Ajegroup
Ajegroup
AJEGROUP is a Peruvian company dedicated to the manufacture, distribution and sale of alcoholic and nonalcoholic beverages. The company was started by the Añaños Family in Ayacucho, Peru and now is headquartered in Mexico. It is known for its flagship products Kola Real and Big Cola...
. Launched in 2004, it has successfully wrestled market share from Gatorade
Gatorade
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries...
thanks to its lower price.