Spice Entertainment is a company based in Bradford and established in January 1999. It was founded by Raj Parmar, who is well-known in the Asian entertainment industry due to his shows on Sunrise Radio

Sunrise Radio (Yorkshire)

Sunrise Radio Yorkshire is an Asian radio station in Bradford, West Yorkshire in the United Kingdom.-Availability:The station broadcasts 24 hours a day on 103.2 FM and on DAB to Bradford, Huddersfield and Keighley. A feed is also available world wide via the stations website...

 and Masti Radio, as well as his appearance on the Channel Four gameshow Deal or No Deal

Deal or No Deal

Deal or No Deal is the name of several closely related television game shows, the first of which was the Dutch Miljoenenjacht produced by Dutch producer Endemol. It is played with up to 26 cases with certain sums of money...

in 2006. He was recently featured on MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

's My Super Sweet 16

My Super Sweet 16

My Super Sweet 16 is an MTV reality series documenting the lives of teenagers, usually in the United States, Canada and UK, who usually have wealthy parents that throw huge coming of age celebrations. Parties include the quinceañera , the sweet 16, and other birthdays including a My Super Sweet 21 ...

.

The company provides various forms of Bollywood

Bollywood

Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...

entertainment but known primarily for its dance troupe.

Spice Entertainment was awarded with a business community harmony award by Bradford Council in 2009 for the work it does with youngsters throughout the region.