Sow into You
Encyclopedia
"Sow into You" is an electronica
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...

 song written and produced by Róisín Murphy
Róisín Murphy
Róisín Marie Murphy is an Irish singer-songwriter and record producer, known for her electronic style.Murphy first came to note as part of the electronic music duo Moloko. Her partner in the band was then-boyfriend Mark Brydon. After the two ended their romantic relationship, Murphy released her...

 and Matthew Herbert
Matthew Herbert
Matthew Herbert , also known as Herbert, Doctor Rockit, Radio Boy, Mr. Vertigo, Transformer, and Wishmountain, is a British electronic musician...

 for Murphy's debut solo album Ruby Blue
Ruby Blue (album)
Ruby Blue is the debut solo album of Irish singer Róisín Murphy, released by Echo Records on 13 June 2005 . After she and Mark Brydon dissolved their electronic duo Moloko, Murphy began working with producer and musician Matthew Herbert, known for his musique concrète approach to music...

, released in 2005. The song uses a metaphor of rain and harvesting for love and sex. It was released as the album's second single in October 2005 (see 2005 in music
2005 in music
-Events:*During the year 2005, 12 rock music albums scored number 1 in the USA. This was the first time even ten albums have scored number 1 since 1996.-January:...

).

Critical reception

The song was well-received by music critics. Heather Phares of Allmusic wrote that "crisp layers of vocals and brass are all mini-masterpieces of avant electronic pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

", and Edward Oculicz of Stylus Magazine
Stylus Magazine
Stylus Magazine was an online music and film magazine launched in 2002. It featured long-form music journalism, four daily music reviews, movie reviews, a number of different podcasts, an MP3 blog, and a text blog....

said called the song's "bounding, organic disco
Disco
Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...

... the nearest thing on offer to a 'The Time Is Now'-esque crossover". In his review for Observer Music Monthly, Garry Mulholland stated that the track contained "all the elements that make great pop music" but noted that "it's unlikely that our 'pop' radio or TV will let you decide for yourself whether [the song] is magic or madness."

Music video

The music video for the track was directed by Simon Henwood, who also directed the video for Murphy's previous single "If We're in Love
If We're in Love
"If We're in Love" is a song written and produced by Róisín Murphy and Matthew Herbert for Murphy's debut solo album Ruby Blue . It was released as the album's lead single in June 2005.-Music video:...

". In the video, costumes and special effects are used to make Murphy resemble insects and flowers as she dances in front of a white background. The music video also uses the costumes and special effects to represent Murphy transforming into a butterfly.

Track listings

Digital download
  1. "Sow into You" (radio edit)
  2. "Sow into You" (Bugs in the Attic Remix)
  3. "Sow into You" (Bugs in the Attic Dubstrumental)
  4. "Love in the Making"


CD single
  1. "Sow into You" (radio edit)
  2. "Love in the Making"


EP
  1. "Sow into You" (radio edit)
  2. "Sow into You" (Bugs in the Attic Remix)
  3. "Sow into You" (Bugs in the Attic Dubstrumental)
  4. "Love in the Making"
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