Social Advertising
Encyclopedia
Social Advertising represents ad formats that engage the social context
of the user viewing the ad. Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person or the individual page, in social advertising the ad is targeted based on what it knows about the individual user's social network.
Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics, such as peer-pressure
, friend recommendations, and other forms of social influence
.
Mark Zuckerberg said “Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcast out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions
to build a new kind of ad system.”
The fact that advertisers are looking to reach out to many social network
s at once means that they often look to Ad Networks to deliver ads across these networks through custom applications.
Some other definitions are contextual advertising
, or interactive ads.
The key factor that enables Social Ads are independent applications within social networks - now when open known as open social networks or open social platforms.
socia advertising is also called public service advertising as it is done for benefit of people.
Social environment
The social environment of an individual, also called social context or milieu, is the culture that s/he was educated or lives in, and the people and institutions with whom the person interacts....
of the user viewing the ad. Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person or the individual page, in social advertising the ad is targeted based on what it knows about the individual user's social network.
Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics, such as peer-pressure
Peer pressure
Peer pressure refers to the influence exerted by a peer group in encouraging a person to change his or her attitudes, values, or behavior in order to conform to group norms. Social groups affected include membership groups, when the individual is "formally" a member , or a social clique...
, friend recommendations, and other forms of social influence
Social influence
Social influence occurs when an individual's thoughts, feelings or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing...
.
Mark Zuckerberg said “Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcast out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions
Social actions
In sociology, social action refers to an act which takes into account the actions and reactions of individuals .According to Max Weber, "an Action is 'social' if the acting individual takes account of the behavior of others and is thereby oriented in its course" .- Social action and Max Weber :The...
to build a new kind of ad system.”
The fact that advertisers are looking to reach out to many social network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...
s at once means that they often look to Ad Networks to deliver ads across these networks through custom applications.
Some other definitions are contextual advertising
Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers...
, or interactive ads.
The key factor that enables Social Ads are independent applications within social networks - now when open known as open social networks or open social platforms.
socia advertising is also called public service advertising as it is done for benefit of people.