SocialRank
Encyclopedia
SocialRank is an algorithm that assigns a numerical weighting to each node in a Social Network, with the purpose of measuring this node's - or this person's - relative importance or influence within the network.
One approach to define a SocialRank is to calculate a superposition of attention that a node directly receives and SocialRank of its neighborhood. This definition partly follows the idea of Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

's PageRank
PageRank
PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set...

 and means that the SocialRank of a person depends on autonomous value and on the SocialRank of other people that link to it.
SocialRank is useful for characterizing communication networks such as Email or Instant Messaging, but it is particularly well-suited to describe users of Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

services such as Contact Management sites.

External links

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