Snickers Workwear designs, manufactures and distribute workwear for professional tradesmen and service people. Snickers Workwear provides a flexible system of integrated workwear, designed to meet the specific needs of its users.

Snickers was started in the early 1970s by Matti Viio, a Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 electrician

Electrician

An electrician is a tradesman specializing in electrical wiring of buildings, stationary machines and related equipment. Electricians may be employed in the installation of new electrical components or the maintenance and repair of existing electrical infrastructure. Electricians may also...

 who recognised the shortcomings of traditional workwear. Thirty years later, Snickers Workwear leads the Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an workwear market. The name Snickers comes from the Swedish word snickare which means carpenter in English.

Snickers has representation in 15 countries through approximately 5 000 dealers. Because of trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 issues in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Snickers operates there under the brand, Skillers Workwear.