Skippy is a commercial brand of peanut butter

Peanut butter

Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...

 made in the United States. Ninety million jar

Jar

A jar is a rigid, approximately cylindrical container with a wide mouth or opening. Jars are typically made of glass, ceramic, or plastic. They are used for foods, cosmetics, medications, and chemicals that are relatively thick or viscous...

s of Skippy are sold annually. It was first sold on February 1, 1933.
"Skippy" was first used as a trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 for peanut butter by the Rosefield Packing Co., Ltd.

Joseph L. Rosefield

Joseph Louis Rosefield was a California food businessman who invented modern, nonseparating peanut butter in 1922 – 1923. His family business, the Rosefield Packing Company, was based in Alameda. His new production process was licensed to another company to make Peter Pan peanut...

, of Alameda, California

Alameda, California

Alameda is a city in Alameda County, California, United States. It is located on Alameda Island and Bay Farm Island, and is adjacent to Oakland in the San Francisco Bay. The Bay Farm Island portion of the city is adjacent to the Oakland International Airport. At the 2010 census, the city had a...

, in 1933. Percy Crosby

Percy Crosby

Percy Leo Crosby was an American author, illustrator and cartoonist best known for his popular comic strip Skippy. Adapted into movies, a novel and a radio show, Crosby's creation was commemorated on a 1997 U.S. Postal Service stamp...

, creator of the "Skippy" comic strip

Skippy (comic strip)

Skippy was an American comic strip written and drawn by Percy Crosby that was published from 1923 to 1945. A highly popular, acclaimed and influential feature about rambunctious fifth-grader Skippy Skinner, his friends and his enemies, it was adapted into movies, a novel and a radio show. It was...

, had the trademark invalidated in 1934, but Rosefield persisted after Crosby was committed to an insane asylum, and its successor companies, most recently Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, have been granted rights to the trademark over the objection of Crosby's heirs.