Singha, is a 5% alcohol-by-volume (abv

Alcohol by volume

Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

) pale lager

Pale lager

Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...

 produced by Boon Rawd Brewery

Boon Rawd Brewery

Boon Rawd Brewery is an Asian brewery founded in 1933 by Boonrawd Srethabutra in Thailand which also makes and sells soft drinks. Their best known product is the pale lager Singha.-History:...

. It is also available in 5% abv draught

Draught beer

Draught beer is beer served from a cask or a pressurised keg.-History of draught:Until Joseph Bramah patented the beer engine in 1785, beer was served directly from the barrel and carried to the customer. The Old English word for carry was dragen which developed into a series of related words,...

 version as Singha Lager Draft, and the new 3.5% abv Singha Light introduced in 2006.

History

The Singha is a mystical lion, found in ancient Hindu and Thai stories. It is a powerful mythological creature and was chosen as a symbol. The Garuda

Garuda

The Garuda is a large mythical bird or bird-like creature that appears in both Hindu and Buddhist mythology.From an Indian perspective, Garuda is the Hindu name for the constellation Aquila and...

 symbol on the bottleneck is a symbol of Thailand's royalty. The Royal Warrant was given on October 25, 1939. Boon Rawd is the only Thai brewery to be granted Royal Permission to display it.

Boon Rawd bought two German

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 breweries in Hartmannsdorf

Hartmannsdorf (Chemnitz)

Hartmannsdorf is a small municipality in the district Mittweida, Free State of Saxony, Germany, near the town Chemnitz. As of 2005 it has a population of 4,805.-External links:*...

 and Mittweida

Mittweida

Mittweida is a town in the Free State of Saxony, Germany, in the Mittelsachsen district. It is situated on the Zschopau River, 18 km north of Chemnitz, and 54 km west of Dresden....

 in Saxony

Saxony

The Free State of Saxony is a landlocked state of Germany, contingent with Brandenburg, Saxony Anhalt, Thuringia, Bavaria, the Czech Republic and Poland. It is the tenth-largest German state in area, with of Germany's sixteen states....

 in 1994, at one point these breweries produced a special variant, Singha Gold, however production of these has stopped. All Singha Beer is now produced only in Thailand.

Beginning in September 2007, a 5.0% (abv

Alcohol by volume

Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

) version of Singha Lager has replaced the 6.0% (abv

Alcohol by volume

Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

) original version that has earned the Singha name its reputation. This new version, while still brewed in Thailand by Pathmthani Brewery Co., Ltd., proclaims on its labelling to have been brewed under the supervision of Singha Corporation Co., Ltd. instead of Boon Rawd Brewery Co. Ltd. The last known fill date for Singha Lager 6.0% bottles sold in the United States is October 18, 2007.

Beer production capacity is 1 billion liters per year. Until recently Singha was the best selling beer in Thailand, but is now challenged by the cheap Beer Chang, brewed by ThaiBev (formerly the Beer Thai Company).

Singha has been available in the UK since August 2009 in supermarkets like Tesco

Tesco

Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

, Waitrose

Waitrose

Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...

, Sainsburys and Morrisons

Morrisons

Wm Morrison Supermarkets plc is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons formerly Morrison's, and it is part of the FTSE 100 Index of companies...

, as well as in Thai Restaurants across the country.

In 2007, Boon Rawd regained its number one spot in beer market leadership in Thailand.

In August 2010, Singha formed a 4-year partnership with Premier League football club, Chelsea

Chelsea F.C.

Chelsea Football Club are an English football club based in West London. Founded in 1905, they play in the Premier League and have spent most of their history in the top tier of English football. Chelsea have been English champions four times, FA Cup winners six times and League Cup winners four...

.
In the 2010 Formula One

Formula One

Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 season, Singha's logo is seen on the Red Bull Racing

Red Bull Racing

Red Bull Racing is a Formula One racing team based in Milton Keynes, England which currently holds an Austrian licence. It is, along with Scuderia Toro Rosso, one of two teams owned by beverage company Red Bull GmbH. The team have won two Constructors' Championship titles, in and , becoming the...

 team's livery

Livery

A livery is a uniform, insignia or symbol adorning, in a non-military context, a person, an object or a vehicle that denotes a relationship between the wearer of the livery and an individual or corporate body. Often, elements of the heraldry relating to the individual or corporate body feature in...

.
It already had a similar partnership with Manchester United

Manchester United F.C.

Manchester United Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910.The 1958...

.