Singapore Promising Brand Award
Encyclopedia
The Singapore Promising Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore
in the promotion of their brand
s. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao
, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
in the promotion of their brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
s. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao
Lianhe Zaobao
Nanyang Sin-Chew Lianhe Zaobao , commonly abbreviated as Lianhe Zaobao , is the largest Singapore based Chinese-language newspaper with a daily circulation of about 176,000. Published by Singapore Press Holdings , it was formed on March 16, 1983 as a result of a merger between Nanyang Siang Pau and...
, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.
Judging criteria
A point system is used to access entries over five broad criteria, broken down as follows:| Criteria | Points | |
|---|---|---|
| Brand strategy / identity | Brand vision | 10 |
| Brand mission | 10 | |
| Brand purpose | 10 | |
| Brand portfolio and architecture | 10 | |
| Brand values / personality | 10 | |
| Brand positioning | 10 | |
| Brand promise | 10 | |
| Brand development plan | 30 | |
| Brand culture | Brand champion | 10 |
| Brand management team | 10 | |
| Brand communications | 20 | |
| Integrated brand communications | Brand identity system | 10 |
| External brand communications | 30 | |
| Customer relationship management | 30 | |
| Brand equity | Intellectual property, trademark, licensing and franchising | 10 |
| Channel strategy | 10 | |
| Product development | 10 | |
| Awards and certifications | 10 | |
| Brand performance | Market share (Local and overseas) | 10 |
| Growth (Local and overseas) | 10 | |
| Brand performance (Internal) | 10 | |
| Brand performance (External) | 10 | |
| Profitability | 10 | |
| Total | 300 | |
Singapore Promising Brand Award
- Bee Cheng HiangBee Cheng HiangBee Cheng Hiang is a company that produces Asian-style foodstuffs, especially that of Singaporean cuisine. Started as a market stall in 1933 in Singapore, the company had expanded its operations to countries such as Malaysia, Hong Kong, Indonesia, Taiwan, South Korea, Philippines and China...
- Café 21
- Cerisi
- CrocodileCrocodileA crocodile is any species belonging to the family Crocodylidae . The term can also be used more loosely to include all extant members of the order Crocodilia: i.e...
- Dennis Wee Group
- DodoDodoThe dodo was a flightless bird endemic to the Indian Ocean island of Mauritius. Related to pigeons and doves, it stood about a meter tall, weighing about , living on fruit, and nesting on the ground....
- Expressions
- Family Fortune
- Haach
- Kinderland
- PestBusters
- Seng Choon
- The Aspara
- Tong Garden
- TopChoice
- V-KOOL
- UnicornUnicornThe unicorn is a legendary animal from European folklore that resembles a white horse with a large, pointed, spiraling horn projecting from its forehead, and sometimes a goat's beard...
Singapore Promising Brand Award
- AIBI InternationalAIBI InternationalAIBI International Pte Ltd is an international company operating in health industry. It produces and distributes beauty, health, and fitness products such as Treadmills, Elliptical Trainers, and Inversion Machines. It was originally established in 1985 in Singapore...
- Barang Barang
- CamelCamelA camel is an even-toed ungulate within the genus Camelus, bearing distinctive fatty deposits known as humps on its back. There are two species of camels: the dromedary or Arabian camel has a single hump, and the bactrian has two humps. Dromedaries are native to the dry desert areas of West Asia,...
- Econ Healthcare
- Haach
- HosenHosenHosen is a moshav in northern Israel. Located near Ma'alot-Tarshiha, it falls under the jurisdiction of Ma'ale Yosef Regional Council. In 2006 it had a population of 724....
- Jackspeed
- LorenzoLorenzoLorenzo may refer to:People:* Lorenzo , including a list of people with the given name or surname LorenzoPlaces:* San Lorenzo, California, formerly Lorenzo* Lorenzo, Texas...
- Mili
- New MoonNew moonIn astronomical terminology, the new moon is the lunar phase that occurs when the Moon, in its monthly orbital motion around Earth, lies between Earth and the Sun, and is therefore in conjunction with the Sun as seen from Earth...
- NovenaNovenaIn the Catholic Church, a novena is a devotion consisting of a prayer repeated on nine successive days, asking to obtain special graces. The prayers may come from prayer books, or consist of the recitation of the Rosary , or of short prayers through the day...
- Rang Mahal
- Sakae SushiSakae SushiSakae Sushi is a restaurant chain based in Singapore serving Japanese cuisine, and is the flagship brand of Apex-Pal International Ltd...
- Scanteak
- Showy
- Tong Garden
Singapore Promising Brand Award
- AIBI InternationalAIBI InternationalAIBI International Pte Ltd is an international company operating in health industry. It produces and distributes beauty, health, and fitness products such as Treadmills, Elliptical Trainers, and Inversion Machines. It was originally established in 1985 in Singapore...
- Avance
- Barang Barang
- Bengawan SoloBengawan Solo (company)Bengawan Solo is a bakery in Singapore. It has 38 outlets islandwide with a factory at 23 Woodlands. The bakery makes kueh, buns, cakes, cookies and mooncakes. All products are prepared at Woodlands and delivered to the stores 2-3 times daily...
- Blush!
- bwLBWLThe acronym BWL means:*U.S. Army Biological Warfare Laboratories*Internet slang for "Bursting with laughter" *British Workers League...
- Expressions
- Fortune
- HosenHosenHosen is a moshav in northern Israel. Located near Ma'alot-Tarshiha, it falls under the jurisdiction of Ma'ale Yosef Regional Council. In 2006 it had a population of 724....
- IchibanIchibanmeans 'one' in Japanese. The Japanese language has numerous numeric suffixes that are used depending on the subject matter; this is only one of many ways to say "first".It can also refer to:*Chūka Ichiban!, a Japanese anime...
- Jack's PlaceJack's PlaceJack's Place is a US TV series that aired from May 26, 1992 to July 13, 1993 on ABC. The series was about a retired jazz musician named Jack Evans who runs a restaurant where romances tend to start...
- Koufu
- Learning Vision
- LorenzoLorenzoLorenzo may refer to:People:* Lorenzo , including a list of people with the given name or surname LorenzoPlaces:* San Lorenzo, California, formerly Lorenzo* Lorenzo, Texas...
- Ma Kuang
- Mili
- New MoonNew moonIn astronomical terminology, the new moon is the lunar phase that occurs when the Moon, in its monthly orbital motion around Earth, lies between Earth and the Sun, and is therefore in conjunction with the Sun as seen from Earth...
- NicoNicoNico was a German singer, lyricist, composer, musician, fashion model, and actress, who initially rose to fame as a Warhol Superstar in the 1960s...
- NovenaNovenaIn the Catholic Church, a novena is a devotion consisting of a prayer repeated on nine successive days, asking to obtain special graces. The prayers may come from prayer books, or consist of the recitation of the Rosary , or of short prayers through the day...
- Old Chang KeeOld Chang KeeOld Chang Kee is an established snack chain in Singapore specialising in curry puffs and other local snacks. Established in 1956, Old Chang Kee started off as a small stall outside Rex Cinema at McKenzie Road which still exists. Its current chairman, Han Keen Juan bought over the establishment...
- Scanteak
- The GMP Group
- Thomson Medical CentreThomson Medical CentreThomson Medical Centre Limited is a 190 bed private hospital located at Thomson Road in Singapore. The hospital specialises in gynaecology and in vitro fertilisation...
- TianPo Jewellery
- V-KOOL
SPBA Distinctive Award
- 77th Street (Streetwear Brand)77th Street (Streetwear Brand)77th Street is a clothing company based in Singapore founded by Elim Chew in 1988 with a small shop at Far East Plaza, Singapore.Today, 77th Street has a stronghold in local street wear fashion and accessories scene with a chain of 12 retail outlets around Singapore, 1 retail training centre at ITE...
- BreadTalk
- Fraser Serviced Residences
- GoodrichGoodrich- People :* Aaron Goodrich , first Chief Justice of Minnesota Territorial Supreme Court * Benjamin Franklin Goodrich , founder of the Goodrich Corporation* Caspar Goodrich , American sailor, son of the admiral* Caspar F...
- Haach
- Lee Hwa Jewellery