Simon Anholt - AbsoluteAstronomy.com

Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries. These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural relations, regional integration, export promotion, tourism, security, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions, and as the author who coined the term 'nation brand'

Nation branding

Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries . Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics...

in a 1996 academic paper.

He has advised the Heads of State, Heads of Government, administrations, business and civil society leaders of more than 40 countries as well as numerous regions and cities.

He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of almost 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.

Anholt was a member of the UK Foreign Office’s Public Diplomacy Board between 2000 and 2010 , and has advised institutions including the UN World Tourism Organisation, the World Economic Forum, the World Bank, NATO, the United Nations, WIPO, the International Trade Centre, the International Olympic Committee , the International Security Assistance Force, the World Travel and Tourism Council, the Nordic Council of Ministers, the European Union, the World Association of Investment Promotion Agencies and the World Technology Network.

Awards

Anholt is a Parliamentarian of the European Cultural Parliament. He was awarded the "Nobels Colloquia Prize for Economics in Trieste", not to be confused with the Nobel Prize

Nobel Prize

The Nobel Prizes are annual international awards bestowed by Scandinavian committees in recognition of cultural and scientific advances. The will of the Swedish chemist Alfred Nobel, the inventor of dynamite, established the prizes in 1895...

, in 2009 and the Prix d'Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development), at the 7th Multicultural Forum at the Palais de la Découverte, Paris, in 2010.

Writing

He is the author of the book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).

External links

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