Sidetrip Travel Magazine
Encyclopedia
Sidetrip Travel Magazine is the free quarterly travel
Travel
Travel is the movement of people or objects between relatively distant geographical locations. 'Travel' can also include relatively short stays between successive movements.-Etymology:...

 magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 that features destinations in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

. It is noticeably smaller than mainstream and travel magazines, measuring 4.75 in. x 8.5 in. only. Sidetrip is distributed at the Department of Tourism Information Center (T.M. Kalaw, Manila), Victory Liner
Victory Liner
Victory Liner, Inc. is one of the largest provincial bus companies operating in the Philippines. This bus company played a major role in transport industry since it became the product of Japanese occupation in the country after World War II....

 terminals (for deluxe passengers), travel agencies, and select cafes and restaurants in Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...

. It is published by Pico Integrated Marketing Agency.

History

Sidetrip began as the onboard magazine of Victory Liner
Victory Liner
Victory Liner, Inc. is one of the largest provincial bus companies operating in the Philippines. This bus company played a major role in transport industry since it became the product of Japanese occupation in the country after World War II....

, one of the oldest and biggest bus transit companies operating in North Luzon. Its maiden issue came out in December 2007 and was presented as the bimonthly (once every two months) alternative travel guide to northern Philippines. However, it was only after three issues before the magazine was formally presented to the press during its official launch party held on April 24, 2008 at Eastwood City, Libis, Quezon City
Quezon City
Quezon City is the former capital and the most populous city in the Philippines. Located on the island of Luzon, Quezon City is one of the cities and municipalities that make up Metro Manila, the National Capital Region. The city was named after Manuel L...

.

The first issue featured tourist attractions of Baguio City
Baguio City
The City of Baguio is a highly urbanized city in northern Luzon in the Philippines. Baguio City was established by Americans in 1900 at the site of an Ibaloi village known as Kafagway...

, the country's summer capital and trade capital of Cordillera Administrative Region
Cordillera Administrative Region
The Cordillera Administrative Region is a region in the Philippines composed of the provinces of Abra, Apayao, Benguet, Ifugao, Kalinga and Mountain Province, as well as Baguio City, the regional center. The Cordillera Administrative Region encompasses most of the areas within the Cordillera...

. Also included were tourism activities such as ukay-ukay (sidewalk vendors selling second-hand clothes, bags, and other items), along with short but informative features and directory listing of Baguio's hotels, resorts and art-inspired restaurants.

The second issue, the Pampanga
Pampanga
Pampanga is a province of the Philippines located in the Central Luzon region. Its capital is the City of San Fernando, Pampanga. Pampanga is bordered by the provinces of Bataan and Zambales to the west, Tarlac and Nueva Ecija to the north, and Bulacan to the southeast...

 issue was released in February 2008 and focused on Pampanga's cuisine, deemed to be the best in the Philippines. Notable features were the exotic fare such as camaru and halo-halo
Halo-halo
Halo-halo is a popular Filipino dessert that is a mixture of shaved ice and evaporated milk to which are added various boiled sweet beans and fruits, and served in a tall glass or bowl....

, one of Filipino's favorite summer treat and dessert which literally translates to "mixed-mixed" and is made with sweetened fruits, yam, leche flan, milk and shaved ice. More importantly, it gave a rundown of Pampanga's best restaurants. Sidetrip also further delved into history and culture, with articles on Pampanga's prehispanic or pre-Spanish) history.

In its third issue , Sidetrip introduced several changes in its look and content. From a bimonthly magazine, Sidetrip changed its frequency to quarterly (April to June). It also noticeably improved its content by including brief and informative travel stories and a fashion section. The hotel and directory listing too was given a face lift, with its new reader-friendly reviews and layout. But the best improvement would be its map, a detailed adventure map to Zambales
Zambales
Zambales is a province of the Philippines located in the Central Luzon region. Its capital is Iba. Zambales borders Pangasinan to the north, Tarlac and Pampanga to the east, and Bataan to the south. The province lies between the South China Sea and the Zambales Mountains. With a land area of...

, complete with hotel and attraction listings, restaurants, bus stations and gasoline stations.

Conquer Philippines Adventure Race

In celebration of travel, adventure and sports, Sidetrip organized an annual adventure race series that aims to bring together travelers and adventurers together to experience the unique sights and culture of a chosen venue.

For its debut, Conquer Philippines brings 100 teams of two to the beautiful coastal province of Zambales with Conquer Zambales: The Sidetrip Adventure Race.

1. Conquer Zambales.
Conquer Zambales: The Sidetrip Adventure Race is an exciting two-day race that will take 100 teams of two across the breathtaking and rugged terrains of Zambales. Teams of two shall complete various tasks to get a chance to win a total of P300,000 cash and prizes.

Prizes

1st prize - P100,000 cash and products

2nd prize - P60,000 cash and products

3rd prize - P40,000 cash and products

The race is covered by three media outfits, Solar Sports, Living Asia and Dream Satellite TV.

Aside from the two-day race, Sidetrip is bringing The Dawn band to Zambales as a post-race treat for the Conquer Zambales Victory Party.

Magazine Sections

1. Wanderlust – Tales of travels across the Philippines

2. Tasty Travels – Includes food and restaurant reviews, recipes and

3. Arts and Culture – Features on the peoples and stories behind every destination

4. City Scenes - Rundown of the metro's hotspots and the places to dine, wine and unwind.

5. Road signs - Travel advisories, facts and Q&As

6. Escape - Reviews of hotels, resorts and other accommodation options

7. All for Raffle – Promos and raffle for the readers

Distribution Points

Primary International Airports

Diosdado Macapagal International Airport

Mactan-Cebu International Airport

Davao International Airport

Ninoy Aquino International Airport

Subic Bay International Airport

Secondary International Airports

General Santos Int'l Airport(Tambler Airport)

Iloilo International Airport

Laoag International Airport

Zamboanga International Airport

Major Commercial Domestic Airports

Baguio Airport

Dumaguete Airport

Legazpi Airport

Puerto Princesa Airport

Roxas Airport

Mc Guire Field (San Jose Airport)

Daniel Z. Romualdez Airport (Tacloban Airport)

Bus and shipping lines

Victory Liner DeLuxe Buses

Super Ferry (Cabins and staterooms)

Restaurants and Coffee shops

Fuzion Café Greenbelt, Makati City

Fuzion Café, The Podium, Ortigas Center, Pasig City

Fuzion Café, Promenade, Greenhills

Fuzion Café, SM The Block, Quezon City

Fuzion Café, SM Fairview, Quezon City

Fuzion Café, SM Baguio

Fuzion Café, Trinoma Mall, Quezon City

Select Coffee Shops and resto in Metro Manila

Bars

Bedspace, Greenbelt, Makati

Bedscene, Mall of Asia

Bedroom, Eastwood City, QC

Others

Select Travel Agencies

DOT Info Center, Ermita, Manila

Issues

December 2007 - January 2008: Baguio City (Summer Capital of the Philippines)

February 2008 - March 2008 : Pampanga (Culinary Capital of the Philippines)

April 2008 - June 2008: Zambales (Beach Capital of Luzon)

July 2008 - September 2008: Water special

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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