Shoyeido
Encyclopedia
Shoyeido is the oldest traditional Japanese incense
Japanese incense
Japanese incense has a long history. It came to Japan from China, along with Buddhism, in the year 538 CE. From that point on, incense would become an important facet of Japanese culture. Initially, it was only imported from China, until eventually Japan began to make its own...

 company, established more than 300 years ago, producing high quality, natural incense
Incense
Incense is composed of aromatic biotic materials, which release fragrant smoke when burned. The term "incense" refers to the substance itself, rather than to the odor that it produces. It is used in religious ceremonies, ritual purification, aromatherapy, meditation, for creating a mood, and for...

. In their traditional grading system, the Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese routinely used shō (松 pine tree), chiku (竹 bamboo) and bai (梅 plum tree), to represent varying degrees of quality. In this grading system, shō represents the highest grade or quality.

The name "Shoyeido" is derived from the three characters Shō, Ei, and Dō.

  • Shō means "Pine tree"
  • Ei is the ancient sound meaning "Prosperity"
  • is a store or company.


Shoyeido has 7 retail stores
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

. There are 2 in Kyōto
Kyoto
is a city in the central part of the island of Honshū, Japan. It has a population close to 1.5 million. Formerly the imperial capital of Japan, it is now the capital of Kyoto Prefecture, as well as a major part of the Osaka-Kobe-Kyoto metropolitan area.-History:...

, 3 in Tōkyō
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

, 1 in Sapporo, and 1 in Boulder, Colorado, USA
Boulder, Colorado
Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...

.

Shoyeido carries several series of incense
Incense
Incense is composed of aromatic biotic materials, which release fragrant smoke when burned. The term "incense" refers to the substance itself, rather than to the odor that it produces. It is used in religious ceremonies, ritual purification, aromatherapy, meditation, for creating a mood, and for...

. The 2 main series are the "Daily Incense" series (京線香 Kyō-senkō) and the "Premium Incense" series (高級線香 Kōkyū-senkō). The following tables are ordered from least expensive to most expensive.

Daily Incense (京線香 Kyō-senkō)
English Japanese Romaji
Great Origin 大元香 Daigen-kō
Eternal Treasure 寶永香 Hōei-kō
Orchid 蘭華 Ranka
Kyoto Autumn Leaves 京にしき Kyō-nishiki
Moss Garden のきば Nokiba
Golden Pavilion 金閣 Kin-kaku
Kyoto Cherry Blossom 京桜 Kyō-zakura
Five Hills 五山 Go-zan
White Cloud 白雲 Haku-un
Circle 円明 En-mei
Fresh Breeze 清風 Sei-fū
Low smoke series
Silhouette ほのか Honoka
Gossamer かすみ Kasumi
Illusions おぼろ Oboro


Premium Incense (高級線香 Kōkyū-senkō)
{ class="wikitable" English Japanese Romaji Friend of Pine 松の友 Matsu-no-tomo King's Aroma 王奢香 Ōja-kō Pride of Kyoto 京自慢 Kyō-jiman Beckoning Spring 春陽 Shun-yō Gentle Smile 微笑 Mishō Southern Wind 南薫 Nan-kun Refinement 雅芳 Ga-hō Five Clouds 五雲 Go-un Infinity 妙芳 Myō-hō Translucent Path 正覚 Shō-kaku

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