Shoe Carnival
Encyclopedia
Shoe Carnival is a retailer of family footwear in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The company operates over 400 stores throughout the midwest, south, and southeast regions. It was founded by David Russell in 1978 and is headquartered in Evansville, Indiana
Evansville, Indiana
Evansville is the third-largest city in the U.S. state of Indiana and the largest city in Southern Indiana. As of the 2010 census, the city had a total population of 117,429. It is the county seat of Vanderburgh County and the regional hub for both Southwestern Indiana and the...

.

The company sells men's, women's, children's, and athletic footwear through its retail stores. Its stores also offer accessories such as handbags, wallets, shoe care items, and socks. The main difference in Shoe Carnival stores is it's concept. The Shoe Carnival Concept is creating an urgency to buy through limited time promotions and the microphone. The Mic person announces "specials" over the microphone. These specials include discount, product information, and fun specials which encourage customers to make a purchase.

History

The company's majority owner is J. Wayne Weaver, also owner of the Jacksonville Jaguars
Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida, U.S. They are currently members of the South Division of the American Football Conference in the National Football League...

. Weaver was born in Columbus, Georgia
Columbus, Georgia
Columbus is a city in and the county seat of Muscogee County, Georgia, United States, with which it is consolidated. As of the 2010 census, the city had a population of 189,885. It is the principal city of the Columbus, Georgia metropolitan area, which, in 2009, had an estimated population of 292,795...

. Weaver worked his way up the corporate ladder at the St. Louis-based Wohl Shoe Company, division of Brown Group, Inc. In 1978, he left to find his own shoe corporation, which he sold in the 1990s.

Expansion

In 2006 the company began construction on a $40 million corporate headquarters and distribution center. Shoe Carnival's headquarters are now located in a new 60000 square feet (5,574.2 m²) building at Cross Pointe Commerce Center on the city's east side. The company's 410000 square feet (38,090.2 m²) distribution center was built on Indiana 57
Indiana State Road 57
State Road 57 in the U.S. State of Indiana is a north–south, largely two-lane road in the southwestern portion of the state.-Route description:...

just north of the city.

In 2007, the retailer announced record sales and plans to open 25 additional stores.
In 2011, the company announced that it will be offereing online shopping to customers. With issues to be worked on, the company will rescedule a launch date for the E-commerce sometime in the remainder of the year.
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