Shockwave (Game portal)
Encyclopedia
Shockwave.com or shockwave is an online and offline video games distributor and portal
Game portals
A game portal is a distribution channel for games. People can play or download games from a portal and/or buy it through a game portal. One reason for using game portals is publicity: the top listings of games in game portals receive millions of downloads and/or gamers that want to play online -...

, based in San Francisco, California
San Francisco, California
San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Shockwave has three main tabs on its website, namely online games, download games, and my shockwave. It hosted over 400 games and ranging in genres, such as puzzle, action, strategy, racing, sport, jigsaw, adventure, multiplayer games, and downloadable games. Peter Glover, Vice President
Vice president
A vice president is an officer in government or business who is below a president in rank. The name comes from the Latin vice meaning 'in place of'. In some countries, the vice president is called the deputy president...

, describes Shockwave as a "United Artists of the Web" or a site that helps independent game developers publish their web games.
As of September 2010, it ranked # 2,245 on Alexa
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 and # 1,023 in the U.S
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 web traffic
Web traffic
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit...

.

History

Shockwave.com merged with Atom Corporation and formed Atom Entertainment
Atom Entertainment
Atom Entertainment is an Internet entertainment company which operates Atom Films, Shockwave.com, AddictingGames.com, and AtomUploads.com, formerly known as AddictingClips.com....

 in 2001. Later, on August 9, 2006, Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...

 acquired the company for $200 million. As the result of the acquisition, AtomFilms.com and Addicting Clips.com will expand MTV Network's online video library. On January 31, 2009 Shockwave Japan, a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Shockwave closed its business.

Audiences

In August 2008, Shockwave had 4.8 million unique visitors, according to ComScore Media Metrix
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....

.
Mika Salmi said Shockwave as casual gaming site whose target market
Target market
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...

 is parents and moms, with its customers mostly women from age 18 to 49 years old. This shows difference in statistic, as in 2002, when the company was freshly merged with Atom, Shockwave's audiences ranging from age 10–39 and about equal in gender.

Club Shockwave

On March 24, 2009 Shockwave launched a premium service called Club Shockwave. The service allows members to play numbers of exclusive games and a chance to win cash prizes.

Shockwave Cash

At the Casual Connect game conference in Seattle, Dave Williams, senior vice president of the Nickelodeon Kids and Family Games Group introduced Shockwave Cash, virtual currency that could be used to buy virtual goods in several titles, such as Hungry Hungry Hippy, Let’s Get Grillin’, and Sara’s Super Spa Me.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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