Sheetal Vyas
Encyclopedia
Sheetal Vyas is a film producer.
Sheetal produced her first feature film When Harry Tries to Marry released in the US on April 22, 2011. She also produced the film’s soundtrack.
at Prithvi Theatre
in Mumbai.
directed by Nandan Khudayadi. It went to win the Indian National Award for Best Documentary. In 1995, Sheetal joined UTV Television under Zarina Mehta and Ronnie Screwala as the Assistant Producer for many Television shows like Junglee Toofan Tyre Puncture, Kab Kyon Aur Kaha, Positive Health Show.
She then went to work with Channel V
India’s premium musical channel as an Assistant Producer on Timex Timepass (Winner of Best Television award) hosted by Javed Jaffrey and First Day First Show.
She also worked briefly with Profiles and Projection on an advertising show called Ad Mad. While at Profiles and Projections, she also worked on EPK for two movies – Prakash Jha
’s Mrityudand
(1997) and G. P. Sippy
’s Hameshaa
Sheetal Joined Zee TV
in 1999 to work on Zee Cine Awards and Zee Music awards.
She moved to US in 2001 to become Assistant Vice President of Cinemaya Media Group, then one of the largest South Asian media, entertainment and marketing conglomerates in the US. While at the company, Sheetal produced shows of Indian television programming across genres, oversaw publication of several newspaper titles, and ran Elephant Advertising, an advertising agency, which was one of the top 15 multi-cultural advertising agencies (ranked by Ad-Age).
, where it had its World Premiere, and its international premiere was at Mumbai Film Festival. The film was an official selection of the Gold Coast International Film Festival.
Sheetal has been a guest speaker at various industry events, and colleges including Ithaca College, and Stonybrook University.
(Nobel peace Prize Winner 2006), Founder of the Grameen Bank
. This movie has huge amount of "Gandhi feel". Muhammad Yunus
made revolutionary changes in the banking system by making it accessible to more than 23 million poor people primarily women. It’s a heartwarming story of one man’s struggle to bring changes in a staunch Muslim world.
108 Production has announced a film entitled "Billion Dollar Raja" inspired by the story of Raj Rajaratnam
described as "an investigative financial mafia drama inspired by the true story of Galleon Group
founder Mr. Raj Rajaratnam, his network of Wall Street honchos, big corporate insiders, employees and a prosecution team determined to punish those involved in the most complex insider trading case in history through secret wire-tap recordings." The film will be written and directed by Nayan Padrai
and produced by Sheetal Vyas.
Sheetal produced her first feature film When Harry Tries to Marry released in the US on April 22, 2011. She also produced the film’s soundtrack.
Early life
Sheetal started her career under Sanjana KapoorSanjana Kapoor
Sanjana Kapoor is an Indian theatre personality and former Indian film actress, who has been running the Prithvi Theatre in Mumbai since 1993. till 2012 February. -Biography:...
at Prithvi Theatre
Prithvi Theatre
Prithvi Theatre is one of Mumbai's best known theatres. It belongs to the Kapoor family, one of the most influential actor/director families in Bollywood. The theatre is named after Prithviraj Kapoor who first founded 'Prithvi Theatres', a travelling theatre company in 1944. The company ran for...
in Mumbai.
Career in Media, Marketing, Entertainment
Sheetal started her career as an Assistant Director on a documentary about Raja Ravi VarmaRaja Ravi Varma
Raja Ravi Varma was an Indian painter from the princely state of Travancore who achieved recognition for his depiction of scenes from the epics of the Mahabharata and Ramayana...
directed by Nandan Khudayadi. It went to win the Indian National Award for Best Documentary. In 1995, Sheetal joined UTV Television under Zarina Mehta and Ronnie Screwala as the Assistant Producer for many Television shows like Junglee Toofan Tyre Puncture, Kab Kyon Aur Kaha, Positive Health Show.
She then went to work with Channel V
Channel V
Channel [V] is the brand name for multiple international music television networks owned by STAR TV and Fox International Channels, fully owned subsidiaries of News Corporation.-Channel [V] International:...
India’s premium musical channel as an Assistant Producer on Timex Timepass (Winner of Best Television award) hosted by Javed Jaffrey and First Day First Show.
She also worked briefly with Profiles and Projection on an advertising show called Ad Mad. While at Profiles and Projections, she also worked on EPK for two movies – Prakash Jha
Prakash Jha
Prakash Jha is an Indian film producer-director-screenwriter, who is most known for his political and socio-political films such as Damul , Mrityudand , Gangaajal , Apaharan and multistarrer hit movie Raajneeti...
’s Mrityudand
Mrityudand
Mrityudand is an Indian Hindi movie released in 1997. It was directed and produced by Prakash Jha and stars Madhuri Dixit, Shabana Azmi, Ayub Khan, Mohan Agashe and Om Puri....
(1997) and G. P. Sippy
G. P. Sippy
Gopaldas Parmanand Sippy was a Bollywood movie producer and director. He was of Sindhi Hindu descent...
’s Hameshaa
Sheetal Joined Zee TV
Zee TV
Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...
in 1999 to work on Zee Cine Awards and Zee Music awards.
She moved to US in 2001 to become Assistant Vice President of Cinemaya Media Group, then one of the largest South Asian media, entertainment and marketing conglomerates in the US. While at the company, Sheetal produced shows of Indian television programming across genres, oversaw publication of several newspaper titles, and ran Elephant Advertising, an advertising agency, which was one of the top 15 multi-cultural advertising agencies (ranked by Ad-Age).
Festivals, Awards, Appearances
Sheetal’s debut film When Harry Tries to Marry has become a festival darling. It has won Best Audience Award, Best Crossover Film, and Best New Talent at London Asian Film Festival. It also won Best Feature Film (Comedy) at Jersey Shore Film Festival. The film was a marquee screening of the Austin Film FestivalAustin Film Festival
The Austin Film Festival was started in 1994 in Austin, Texas and is claimed to be "the first organization of its kind to focus on the writer’s unique creative contribution to the film and television industries"...
, where it had its World Premiere, and its international premiere was at Mumbai Film Festival. The film was an official selection of the Gold Coast International Film Festival.
Sheetal has been a guest speaker at various industry events, and colleges including Ithaca College, and Stonybrook University.
Recent and upcoming work
Sheetal is currently working on an movie called Banker to the Poor based on the true-life story of Muhammad YunusMuhammad Yunus
Muhammad Yunus is a Bangladeshi economist and founder of the Grameen Bank, an institution that provides microcredit to help its clients establish creditworthiness and financial self-sufficiency. In 2006 Yunus and Grameen received the Nobel Peace Prize...
(Nobel peace Prize Winner 2006), Founder of the Grameen Bank
Grameen Bank
The Grameen Bank is a microfinance organization and community development bank started in Bangladesh that makes small loans to the impoverished without requiring collateral...
. This movie has huge amount of "Gandhi feel". Muhammad Yunus
Muhammad Yunus
Muhammad Yunus is a Bangladeshi economist and founder of the Grameen Bank, an institution that provides microcredit to help its clients establish creditworthiness and financial self-sufficiency. In 2006 Yunus and Grameen received the Nobel Peace Prize...
made revolutionary changes in the banking system by making it accessible to more than 23 million poor people primarily women. It’s a heartwarming story of one man’s struggle to bring changes in a staunch Muslim world.
108 Production has announced a film entitled "Billion Dollar Raja" inspired by the story of Raj Rajaratnam
Raj Rajaratnam
Raj Rajaratnam is an American former hedge fund manager and founder of the Galleon Group, a New York-based hedge fund management firm. On October 16, 2009, he was arrested by the FBI on allegations of insider trading, which also caused the Galleon Group to close. He stood trial in U.S. v...
described as "an investigative financial mafia drama inspired by the true story of Galleon Group
Galleon Group
Galleon Group was one of the largest hedge fund management firms in the world, managing over $7 billion, before closing in October 2009. The firm was at the center of a 2009 insider trading scandal that resulted in investors pulling capital from the firm rapidly...
founder Mr. Raj Rajaratnam, his network of Wall Street honchos, big corporate insiders, employees and a prosecution team determined to punish those involved in the most complex insider trading case in history through secret wire-tap recordings." The film will be written and directed by Nayan Padrai
Nayan Padrai
Nayan Padrai is an award-winning screenwriter, producer, and director. Nayan co-wrote, produced, and directed his first feature film When Harry Tries to Marry released in the US on April 22, 2011...
and produced by Sheetal Vyas.
Filmography
- When Harry Tries to Marry (2010)
- Billion Dollar Raja (announced)