Set It Off (Kardinal Offishall song)
Encyclopedia
"Set It Off" is a hip-hop
song by Kardinal Offishall
. Produced by Boi-1da
, the song also features the Clipse
. It was released by iTunes
on July 15, 2008, and it's the second official single from Kardinal's upcoming album Not 4 Sale
.
Kardinal originally recorded "Swag" for his Canadian Coke mixtape
, released in 2006. A year later, the track was re-released, featuring Pusha-T
and Lil Wayne
. Pusha-T's verse in "Swag" is repeated in "Set It Off".
On July 22, 2008, the music video
premiered at Yahoo! Music
. The video was shot at a club in Los Angeles, California
, with Bishop Lamont
and Lela Star
making cameo appearances. One of the first scenes in the video features a shot of headphones
imprinted with the writing "beats by dr. dre". This has led many to believe that the song itself is produced by Dr. Dre
. In reality, Beats by Dr. Dre is a high-performance brand of headphones, conceived by Dr. Dre, and made by Monster
. The official remix features Dr. Dre
& Clipse
.
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
song by Kardinal Offishall
Kardinal Offishall
Jason D. Harrow , better known by his stage name Kardinal Offishall , is a Canadian rapper and record producer. He is often credited as Canada's "hip-hop ambassador", and is best known for his distinctive reggae and dancehall-influenced style of hip-hop.-Life and career:Harrow was born in...
. Produced by Boi-1da
Boi-1da
Matthew Samuels , better known as Boi-1da , is a Canadian hip-hop producer from Toronto, Ontario. He has produced for artists and groups such as Chip tha Ripper, Kardinal Offishall, Clipse, Drake, Eminem, Saukrates, k-os, G-Unit, and The Diplomats among others...
, the song also features the Clipse
Clipse
Clipse is a Virginia Beach, Virginia-based hip hop duo. Formed in 1992 by brothers Malice and Pusha T , the group is heavily affiliated with production team The Neptunes and signed to Star Trak Entertainment.- Exclusive Audio Footage :The Thornton brothers were born in The Bronx, New...
. It was released by iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
on July 15, 2008, and it's the second official single from Kardinal's upcoming album Not 4 Sale
Not 4 Sale (Kardinal Offishall album)
- Samples and interpolations :* "Numba 1 " – Contains an interpolation of "The Tide Is High" by The Paragons* "Ill Eagle Alien" – Contains an interpolation of "Englishman in New York" by Sting...
.
Kardinal originally recorded "Swag" for his Canadian Coke mixtape
Mixtape
A Mix Tape or Mixed Tape is a compilation of songs recorded in a specific order, traditionally onto an audio Compact Cassette.A Mix Tape, which usually reflects the musical tastes of its compiler, can range from a casually selected list of favorite songs, to a conceptual mix of songs linked by a...
, released in 2006. A year later, the track was re-released, featuring Pusha-T
Clipse
Clipse is a Virginia Beach, Virginia-based hip hop duo. Formed in 1992 by brothers Malice and Pusha T , the group is heavily affiliated with production team The Neptunes and signed to Star Trak Entertainment.- Exclusive Audio Footage :The Thornton brothers were born in The Bronx, New...
and Lil Wayne
Lil Wayne
Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...
. Pusha-T's verse in "Swag" is repeated in "Set It Off".
On July 22, 2008, the music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
premiered at Yahoo! Music
Yahoo! Music
Yahoo! Music, owned by Yahoo!, is the provider of a variety of music services, including Internet radio, music videos, news, artist information, and original programming...
. The video was shot at a club in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
, with Bishop Lamont
Bishop Lamont
Philip Martin , better known as Bishop Lamont is an American rapper from Carson, California. He was signed to Dr. Dre's Aftermath Entertainment record label but left in 2010.-Biography:...
and Lela Star
Lela Star
Lela Star is a Cuban American pornographic actress who has performed in over 300 scenes.-Biography:Star debuted in the Hustler-produced Barely Legal 18th Birthday after being discovered by agent, Jim South....
making cameo appearances. One of the first scenes in the video features a shot of headphones
Headphones
Headphones are a pair of small loudspeakers, or less commonly a single speaker, held close to a user's ears and connected to a signal source such as an audio amplifier, radio, CD player or portable Media Player. They are also known as stereophones, headsets or, colloquially, cans. The in-ear...
imprinted with the writing "beats by dr. dre". This has led many to believe that the song itself is produced by Dr. Dre
Dr. Dre
Andre Romelle Young , primarily known by his stage name Dr. Dre, is an American record producer, rapper, record executive, entrepreneur, and occasional actor. He is the founder and current CEO of Aftermath Entertainment and a former co-owner and artist of Death Row Records...
. In reality, Beats by Dr. Dre is a high-performance brand of headphones, conceived by Dr. Dre, and made by Monster
Monster Cable Products
Monster Cable Products Inc. owns the Monster Cable brand of consumer audio and video cable, which is primarily used to connect audio and video components...
. The official remix features Dr. Dre
Dr. Dre
Andre Romelle Young , primarily known by his stage name Dr. Dre, is an American record producer, rapper, record executive, entrepreneur, and occasional actor. He is the founder and current CEO of Aftermath Entertainment and a former co-owner and artist of Death Row Records...
& Clipse
Clipse
Clipse is a Virginia Beach, Virginia-based hip hop duo. Formed in 1992 by brothers Malice and Pusha T , the group is heavily affiliated with production team The Neptunes and signed to Star Trak Entertainment.- Exclusive Audio Footage :The Thornton brothers were born in The Bronx, New...
.