Self-referential encoding
Encyclopedia
Investigations into the relationship between memory
Memory
In psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing memory....

 and the self
Self (psychology)
The psychology of self is the study of either the cognitive and affective representation of one's identity or the subject of experience. The earliest formulation of the self in modern psychology derived from the distinction between the self as I, the subjective knower, and the self as Me, the...

 originated in the field of personality
Personality psychology
Personality psychology is a branch of psychology that studies personality and individual differences. Its areas of focus include:* Constructing a coherent picture of the individual and his or her major psychological processes...

. Theorists held that an individual’s personality included something akin to a "directory" of traits
Trait theory
In psychology, Trait theory is a major approach to the study of human personality. Trait theorists are primarily interested in the measurement of traits, which can be defined as habitual patterns of behavior, thought, and emotion. According to this perspective, traits are relatively stable over...

 attached to the self, and that the way they interact with others uses this directory as a template for predicting their behaviour. Traits can also be used to explain the past behaviour of oneself or others. Therefore, the "self" acts as an organisational agent for information in an individual’s world.

When asked to list traits describing themselves, most individuals will list positive ones first, such as intelligent, sensitive, friendly, etc. When reading a list of traits in another context, such as the diagnostic criteria
Diagnosis
Diagnosis is the identification of the nature and cause of anything. Diagnosis is used in many different disciplines with variations in the use of logics, analytics, and experience to determine the cause and effect relationships...

 for psychopathy
Psychopathy
Psychopathy is a mental disorder characterized primarily by a lack of empathy and remorse, shallow emotions, egocentricity, and deceptiveness. Psychopaths are highly prone to antisocial behavior and abusive treatment of others, and are very disproportionately responsible for violent crime...

, most readers will initially interpret these in relation to themselves, known as "medical student syndrome". Traits may be interpreted with the self as a type of superordinate schema
Schema (psychology)
A schema , in psychology and cognitive science, describes any of several concepts including:* An organized pattern of thought or behavior.* A structured cluster of pre-conceived ideas....

.

Early Experimental Work

The Self-Referential Encoding (SRE) effect holds that information relating to the self is preferentially encoded and organised above other types of information
Information
Information in its most restricted technical sense is a message or collection of messages that consists of an ordered sequence of symbols, or it is the meaning that can be interpreted from such a message or collection of messages. Information can be recorded or transmitted. It can be recorded as...

. In healthy individuals, this was first tested by Rogers et al. (1977) who replicated Craik & Tulving’s (1975) classic depth-of-processing study. They asked participants to rate 40 descriptive adjectives on one of four tasks; Structural (Big font or small font?), Phonemic (Rhymes with xxx?), Semantic (Means same as xxx?), or Self-reference (Describes you?). This was then followed by an "incidental recall task". This is where participants are asked, without prior warning, to recall as many of the words they have seen as possible within a given time limit. Craik & Tulving’s original experiment showed that structural and phonemic tasks lead only to "shallow" encoding, while the semantic task lead to "deep" encoding and resulted in better recall. Rogers et al. hypothesised that information with reference to the self would have even deeper encoding. They found a main effect for self-reference items to be recalled at least twice as well as semantic-encoded items. Thus, this phenomenon is sometimes called the "self-reference effect".

In 1982 one of the co-authors on the Rogers et al. paper, Nicholas Kuiper, conducted a similar study comparing university students who were mildly depressed with those who were not (Kuiper et al. 1982). A set of 60 adjectives were used, split into depressed words (e.g. bleak, dismal, guilty) and non-depressed words (e.g. amiable, curious, loyal) on the basis of a separate independent norming study. There were two tasks, the first being semantic (Does this word have a specific meaning or relate to a specific situation?) and the second self-referential (Describes you?). Four "buffer" items (two non-depressed, two depressed) were used at the start and end of each block but not analysed to avoid primacy and recency effects. Again, scores were transformed to control for biases towards items with "yes" responses. There was a significant main effect of the rating task (self-referential items more likely to be recalled than semantic items) as expected by the self-reference effect. Furthermore, non-depressed participants revealed enhanced recall of non-depressed words vs. depressed words, and mildly depressed participants had superior recall for both depressed and non-depressed words.

One possibility for this effect was that one condition referred to a person while the other did not, and perhaps it is information for people which is preferentially encoded. A second experiment with a new set of participants underwent a similar procedure, only this time the semantic questions were replaced with an other-referent task, "Describes Trudeau
Trudeau
Trudeau may refer to:In people:*Pierre Trudeau , fifteenth Prime Minister of Canada*Alexandre Trudeau, Canadian film-maker, son of Pierre and Margaret*Arthur Trudeau , Lieutenant General in the United States Army...

?" (the Canadian Prime Minister at the time). Again, non-depressed participants showed enhanced recall for self-referential items but only for non-depressed words, and mild depressives had enhanced recall for depressed words. There were no group effects for the other-referent task, suggesting it is not the involvement of people per se that is relevant, but only the self. Furthermore the enhanced recall is stronger for words which do refer to the self than those that do not. The existence of a negative, depressotypic schema within depression was thought to be more profound in more severe levels of depression, so that in a major depressive condition only negative traits were considered.
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