Selecta
Encyclopedia
Selecta is a brand of ice cream
and milk
sold in the Philippines
and also in Australia
by Mead Johnson
Company, who also made Sustagen
and Enfamil
. The ice cream brand is co-owned by the Philippines' RFM Corporation
and the food giant Unilever
under the subsidiary Unilever RFM Ice Cream, Inc. The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in the 1930s. It later expanded its business by selling its ice cream and milk with Mead Johnson
nationwide. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. In 1999, RFM entered a partnership with Unilever to produce and market Wall's Ice Cream
in the Philippines, under the joint venture Selecta Walls, Inc., which later became Unilever RFM Ice Cream, Inc. Selecta's market share in the region has since increased. Selecta markets its ice cream products under Unilever's Heartbrand brand umbrella, while marketing its milk products under the original Selecta logo. Under their name Selecta Moo, they make milk with special flavors, such as melon and ube (sweet purple yam).
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
and milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
sold in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
and also in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
by Mead Johnson
Mead Johnson
Mead Johnson & Company is a company which was majority owned by Bristol-Myers Squibb after an acquisition in 1967, but was spun off in 2009 as an independent firm. Mead Johnson is a major manufacturer of infant formula both domestically and globally with its flagship product Enfamil...
Company, who also made Sustagen
Sustagen
Sustagen is nutritional supplement beverage brand, manufactured by Mead Johnson Company for the Australian and New Zealand markets. Sustagen is equivalent to the Boost Energy Drink sold by Nestle in the United States and United Kingdom It is also well known in Brazil and Latin...
and Enfamil
Enfamil
Enfamil is a brand of infant formula made by Mead Johnson. Since 1972, the rabbit character appearing on the packaging is Beatrix Potter's Peter Rabbit.Enfamil is a product name associated with formulas for babies.-History:...
. The ice cream brand is co-owned by the Philippines' RFM Corporation
Mead Johnson
Mead Johnson & Company is a company which was majority owned by Bristol-Myers Squibb after an acquisition in 1967, but was spun off in 2009 as an independent firm. Mead Johnson is a major manufacturer of infant formula both domestically and globally with its flagship product Enfamil...
and the food giant Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
under the subsidiary Unilever RFM Ice Cream, Inc. The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in the 1930s. It later expanded its business by selling its ice cream and milk with Mead Johnson
Mead Johnson
Mead Johnson & Company is a company which was majority owned by Bristol-Myers Squibb after an acquisition in 1967, but was spun off in 2009 as an independent firm. Mead Johnson is a major manufacturer of infant formula both domestically and globally with its flagship product Enfamil...
nationwide. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. In 1999, RFM entered a partnership with Unilever to produce and market Wall's Ice Cream
Wall's ice cream
Wall's is a United Kingdom-originated food brand, covering both meat products and ice cream, owned by Unilever. Founded in London in 1786 by butcher Richard Wall, it was acquired in 1922 by Lever Brothers, which became a part of Unilever in 1930. To avoid summer lay-offs due to the down turn in its...
in the Philippines, under the joint venture Selecta Walls, Inc., which later became Unilever RFM Ice Cream, Inc. Selecta's market share in the region has since increased. Selecta markets its ice cream products under Unilever's Heartbrand brand umbrella, while marketing its milk products under the original Selecta logo. Under their name Selecta Moo, they make milk with special flavors, such as melon and ube (sweet purple yam).