Seleco
Encyclopedia
Sèleco is an electronics company based in Pordenone
, Friuli Venezia Giulia, Italy
. It is part of Super//Fluo, who bought the rights in August, 2006, along with Brionvega
and Imperial.
s maker Zanussi
.
In the first years of his life, Seleco produced almost black and white television
s with the Zanussi or Rex brand.
The company was being sold in 1984, and was first acquired by Gian Mario Rossignolo. He first became president and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer team, such as S.S. Lazio
.
During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega
from the Brion family, the founder.
This attempt get to nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in the electronics
world.
After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the Seleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of CRT
-TVs. In 2000, the company suffered of a strong crisis, following the price dumping made by Turkish manufacturers. That seems to led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2004, the rights for the radio branch were bought by Sim2 Multimedia, and all the television interests (for the brands Sèleco, Brionvega and Imperial) were acquired by Super//Fluo in August 2006.
Pordenone
Pordenone is a comune of Pordenone province of northeast Italy in the Friuli-Venezia Giulia region.The name comes from the Latin "Portus Naonis" meaning the port on the river Noncello - History :...
, Friuli Venezia Giulia, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
. It is part of Super//Fluo, who bought the rights in August, 2006, along with Brionvega
Brionvega
Brionvega is an Italian electronics company, established in Milan in 1945, now located in Pordenone, Friuli-Venezia Giulia, Italy.Former part of the Seleco-Formenti Group, after the crack down of the company, following price dumping from Turkish manufacturers, has been split in two parts.The rights...
and Imperial.
History
Sèleco was born as in 1965 as a spin-off from the home applianceHome appliance
Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into:*Major appliances, or White goods*Small appliances, or Brown goods...
s maker Zanussi
Zanussi
Zanussi is an Italian producer of home appliances that in 1984 was bought by Electrolux. Zanussi is a leading brand for domestic kitchen appliances in Europe. Products have been exported from Italy since 1946.-History:...
.
In the first years of his life, Seleco produced almost black and white television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
s with the Zanussi or Rex brand.
The company was being sold in 1984, and was first acquired by Gian Mario Rossignolo. He first became president and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer team, such as S.S. Lazio
S.S. Lazio
Società Sportiva Lazio, commonly referred to as Lazio, is a professional Italian football club based in Rome. The team, founded in 1900, play in the Serie A and have spent most of their history in the top tier of Italian football...
.
During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega
Brionvega
Brionvega is an Italian electronics company, established in Milan in 1945, now located in Pordenone, Friuli-Venezia Giulia, Italy.Former part of the Seleco-Formenti Group, after the crack down of the company, following price dumping from Turkish manufacturers, has been split in two parts.The rights...
from the Brion family, the founder.
This attempt get to nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in the electronics
Electronics
Electronics is the branch of science, engineering and technology that deals with electrical circuits involving active electrical components such as vacuum tubes, transistors, diodes and integrated circuits, and associated passive interconnection technologies...
world.
After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the Seleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of CRT
Cathode ray tube
The cathode ray tube is a vacuum tube containing an electron gun and a fluorescent screen used to view images. It has a means to accelerate and deflect the electron beam onto the fluorescent screen to create the images. The image may represent electrical waveforms , pictures , radar targets and...
-TVs. In 2000, the company suffered of a strong crisis, following the price dumping made by Turkish manufacturers. That seems to led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2004, the rights for the radio branch were bought by Sim2 Multimedia, and all the television interests (for the brands Sèleco, Brionvega and Imperial) were acquired by Super//Fluo in August 2006.