See the USA in Your Chevrolet
Encyclopedia
The song "See The U.S.A. In Your Chevrolet" (title as filed for 1950 copyright) is a commercial jingle from circa 1949, with lyrics and music by Leo Corday (ASCAP) and Leon Carr
(ASCAP), written for the Chevrolet Division
of General Motors Corp. The song was the Chevrolet
jingle
sung on the show Inside U.S.A. with Chevrolet by Chevrolet's real-life husband-wife duo, Peter Lind Hayes
and Mary Healy
, years before it became associated with Dinah Shore
through Chevrolet's decade-long sponsorship of her television shows. Dinah Shore sang the song after 1952, and it became something of a signature song
for her. Later the song was also sung by male spokesman Pat Boone
on his Pat Boone-Chevy Showroom (ABC
) from 1957 through 1960. When the games of the Los Angeles Dodgers
were televised in the 1960s, commercials were aired with the song sung by Johnny Roseboro
and Don Drysdale
, whose singing careers, announcer Vin Scully
said, were "destined to go absolutely nowhere."
Using contemporary punctuation, the song is also titled as "See the USA in Your Chevrolet" on IMDb. The title has been catalogued for ASCAP since year 2001, as "See The U S A In Your Chevrolet (Chevrolet)" (listed without publisher in the 2001 ASCAP ACE Database).
On February 6, 2011, during a telecast of Super Bowl XLV
, the cast of Glee
did a cross-promotion with Chevrolet which involved Sue Sylvester
enticing the glee club to do a commercial in which they would receive a Chevrolet Cruze
if they participated, knowing that doing so would disqualify the New Directions from competing in any contests. Although the song was used in a dream sequence that involved a big budget production number, the group (in reality) declined Sue's bribe upon Rachel Berry
's realization of Sue's ulterior motive, which had previously caused trouble for the Glee club in a season 1 episode, "Mattress
".
Leon Carr
Leon Carr was a prolific American songwriter, composer, arranger, pianist and conductor, best known for his marketing jingles used in advertisements for Mounds candy , Chevrolet Leon Carr (June 10, 1910 – March 27, 1976) was a prolific American songwriter, composer, arranger, pianist and...
(ASCAP), written for the Chevrolet Division
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
of General Motors Corp. The song was the Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...
sung on the show Inside U.S.A. with Chevrolet by Chevrolet's real-life husband-wife duo, Peter Lind Hayes
Peter Lind Hayes
Peter Lind Hayes was an American vaudeville entertainer, songwriter, and film and television actor. He was born Joseph Conrad Lind in San Francisco, California....
and Mary Healy
Peter Lind Hayes
Peter Lind Hayes was an American vaudeville entertainer, songwriter, and film and television actor. He was born Joseph Conrad Lind in San Francisco, California....
, years before it became associated with Dinah Shore
Dinah Shore
Dinah Shore was an American singer, actress, and television personality...
through Chevrolet's decade-long sponsorship of her television shows. Dinah Shore sang the song after 1952, and it became something of a signature song
Signature song
A signature song is the one song that a popular and well-established singer or band is most closely identified with or best known for, even if they have had success with a variety of songs...
for her. Later the song was also sung by male spokesman Pat Boone
Pat Boone
Charles Eugene "Pat" Boone is an American singer, actor and writer who has been a successful pop singer in the United States during the 1950s and early 1960s. He covered black artists' songs and sold more copies than his black counterparts...
on his Pat Boone-Chevy Showroom (ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
) from 1957 through 1960. When the games of the Los Angeles Dodgers
Los Angeles Dodgers
The Los Angeles Dodgers are a professional baseball team based in Los Angeles, California. The Dodgers are members of Major League Baseball's National League West Division. Established in 1883, the team originated in Brooklyn, New York, where it was known by a number of nicknames before becoming...
were televised in the 1960s, commercials were aired with the song sung by Johnny Roseboro
Johnny Roseboro
John Junior Roseboro was a Major League Baseball catcher and coach, who was born in Ashland, Ohio.-Career:A left-handed-hitter, Roseboro had a lifetime .249 batting average with 104 home runs and 548 RBI in 1585 games played with the Brooklyn and Los Angeles Dodgers , Minnesota Twins and...
and Don Drysdale
Don Drysdale
Donald Scott "Don" Drysdale was a Major League Baseball player and Hall of Fame right-handed pitcher with the Los Angeles Dodgers. He was one of the dominant starting pitchers of the 1960s, and became a radio and television broadcaster following his playing career...
, whose singing careers, announcer Vin Scully
Vin Scully
Vincent Edward Scully is an American sportscaster, known primarily as the play-by-play voice of the Brooklyn and Los Angeles Dodgers baseball team on Prime Ticket, KCAL-TV and KABC radio...
said, were "destined to go absolutely nowhere."
Using contemporary punctuation, the song is also titled as "See the USA in Your Chevrolet" on IMDb. The title has been catalogued for ASCAP since year 2001, as "See The U S A In Your Chevrolet (Chevrolet)" (listed without publisher in the 2001 ASCAP ACE Database).
On February 6, 2011, during a telecast of Super Bowl XLV
Super Bowl XLV
Super Bowl XLV was an American football game between the American Football Conference champion Pittsburgh Steelers and the National Football Conference champion Green Bay Packers to decide the National Football League champion for the 2010 season. The game was held at Cowboys Stadium in...
, the cast of Glee
Glee (TV series)
Glee is an American musical comedy-drama television series that airs on Fox in the United States, and on GlobalTV in Canada. It focuses on the high school glee club New Directions competing on the show choir competition circuit, while its members deal with relationships, sexuality and social issues...
did a cross-promotion with Chevrolet which involved Sue Sylvester
Sue Sylvester
Susan "Sue" Sylvester is a fictional character of the Fox musical comedy-drama series, Glee. The character is portrayed by actress Jane Lynch, and has appeared in Glee from its pilot episode, first broadcast on May 19, 2009. Sue was developed by Glee creators Ryan Murphy, Brad Falchuk, and Ian...
enticing the glee club to do a commercial in which they would receive a Chevrolet Cruze
Chevrolet Cruze
The Chevrolet Cruze is a General Motors automobile, spanning two unrelated models. The original iteration, a subcompact crossover SUV, was manufactured by Suzuki in Japan between 2001 and 2008 under joint venture with GM...
if they participated, knowing that doing so would disqualify the New Directions from competing in any contests. Although the song was used in a dream sequence that involved a big budget production number, the group (in reality) declined Sue's bribe upon Rachel Berry
Rachel Berry (Glee)
Rachel Berry is a fictional character and de facto female lead from the Fox musical comedy-drama series Glee. The character is portrayed by actress Lea Michele, and has appeared in Glee from its pilot episode, first broadcast on May 19, 2009. Rachel was developed by Glee creators Ryan Murphy, Brad...
's realization of Sue's ulterior motive, which had previously caused trouble for the Glee club in a season 1 episode, "Mattress
Mattress (Glee)
"Mattress", also known as "Once Upon a Mattress", is the twelfth episode of the American television series Glee. The episode premiered on the Fox network on December 2, 2009. It was written by series creator Ryan Murphy and directed by Elodie Keene. In "Mattress", the glee club is omitted from the...
".