"The Secret Tournament" was a Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 advertising campaign coinciding with the 2002 FIFA World Cup

2002 FIFA World Cup

The 2002 FIFA World Cup was the 17th staging of the FIFA World Cup, held in South Korea and Japan from 31 May to 30 June. It was also the first World Cup held in Asia, and the last in which the golden goal rule was implemented. Brazil won the tournament for a record fifth time, beating Germany 2–0...

. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and Eric Cantona

Eric Cantona

Eric Daniel Pierre Cantona is a French actor and former French international footballer. He played for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes and Leeds United before ending his professional footballing career at Manchester United, where he won four Premier League titles in...

 as the tournament "referee". It was directed by film director and former Monty Python

Monty Python

Monty Python was a British surreal comedy group who created their influential Monty Python's Flying Circus, a British television comedy sketch show that first aired on the BBC on 5 October 1969. Forty-five episodes were made over four series...

 actor and animator Terry Gilliam

Terry Gilliam

Terrence Vance "Terry" Gilliam is an American-born British screenwriter, film director, animator, actor and member of the Monty Python comedy troupe. Gilliam is also known for directing several films, including Brazil , The Adventures of Baron Munchausen , The Fisher King , and 12 Monkeys...

.

Campaign instalments

The campaign started in March 2002 with the tease phase of the campaign, featuring only a shot of soccer shoes and a scorpion. The early ads led viewers to a website where they could learn more about the Secret Tournament and play interactive games.

April saw the start of the Excite phase, with the teams facing off against each other, then moved into the Involve phase (see Impact).

Synopsis

The concept of the advertising campaign was a fictional tournament involving eight teams of three of football's top players in a first-goal-wins elimination. The matches were staged in an enclosed pitch located on a ship with former footballer Eric Cantona

Eric Cantona

Eric Daniel Pierre Cantona is a French actor and former French international footballer. He played for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes and Leeds United before ending his professional footballing career at Manchester United, where he won four Premier League titles in...

 acting in the role of referee.

Players

Triple Espresso	The Onetouchables	Toros Locos	Cerberus	Os Tornados	Funk Seoul Brothers	Tutto Bene	Equipo Del Fuego
Thierry Henry Thierry Henry Thierry Daniel Henry is a French professional footballer who plays for the New York Red Bulls in Major League Soccer.Henry was born in Les Ulis, Essonne where he played for an array of local sides as a youngster and showed great promise as a goal-scorer. He was spotted by AS Monaco in 1990 and...	Patrick Vieira Patrick Vieira Patrick Vieira is a retired French footballer of Senegalese descent who is the Football Development Executive at Manchester City....	Fredrik Ljungberg Fredrik Ljungberg Karl Fredrik "Freddie" Ljungberg is a Swedish footballer who currently plays as a right winger for Shimizu S-Pulse in Japan. Ljungberg was captain of the Swedish national team until he announced his international retirement after UEFA Euro 2008.Ljungberg was a model for Calvin Klein underwear...	Edgar Davids Edgar Davids Edgar Steven Davids is a retired Dutch footballer and current member of the supervisory board of Ajax. After beginning his career with the Amsterdam club, he subsequently played in Italy for Milan and Juventus before a loan spell with Barcelona. He went on to play for Internazionale and Tottenham...	Luís Figo Luís Figo Luís Filipe Madeira Caeiro Figo, OIH, is a Portuguese former international footballer. He played as a midfielder for Sporting CP, FC Barcelona, Real Madrid, and Internazionale, during a career which spanned over a period of 20 years. He retired from football on 31 May 2009...	Denílson Denílson de Oliveira Araújo Denílson de Oliveira Araújo , commonly known as Denílson, is a Brazilian former footballer, who played mostly as a left winger...	Fabio Cannavaro Fabio Cannavaro Fabio Cannavaro, Ufficiale OMRI is a former Italian footballer considered one of the greatest defenders of all time and was given the name "Muro di Berlino" which means The Berlin wall by Italian supporters. He spent the majority of his career in Italy...	Claudio López
Francesco Totti Francesco Totti Francesco Totti, Ufficiale OMRI, is an Italian footballer who is the captain of Serie A club Roma. His primary position is that of a trequartista, though he has also been successfully utilized as a lone striker. Totti has spent his entire career at Roma, is the number-one goalscorer and the most...	Ruud van Nistelrooy Ruud van Nistelrooy Rutgerus Johannes Martinus "Ruud" van Nistelrooy, , is a Dutch footballer who plays as a striker for Málaga CF in Spain's La Liga. He is the second-highest goalscorer in Champions League history with 60 goals...	Javier Saviola Javier Saviola Javier Pedro Saviola Fernández is an Argentine professional footballer who plays for S.L. Benfica in Portugal, as a striker....	Lilian Thuram Lilian Thuram Lilian Thuram is a retired professional football defender and is the most capped player in the history of the France national team, and one of the twenty most capped players of all time.He played at the top flight in France, Italy and Spain for over 15 seasons, including ten in the Serie A with both...	Roberto Carlos	Ronaldinho Ronaldinho Ronaldo de Assis Moreira , commonly known as Ronaldinho or Ronaldinho Gaúcho, is a Brazilian footballer who plays for Flamengo and the Brazilian national team as an attacking midfielder or forward. He is a two-time winner of the FIFA World Player of the Year, awarded to the best player over the year...	Tomáš Rosický Tomáš Rosický Tomáš Rosický is a Czech footballer who plays for Arsenal and captains the Czech national team. He has a brother named Jiří who is also a footballer...	Gaizka Mendieta Gaizka Mendieta Gaizka Mendieta Zabala is a retired Spanish footballer who played as a midfielder.Versatile, with good offensive and tackling skills, also being capable of creating goals for teammates and himself, he played mainly for Valencia CF, and finished his career at Middlesbrough of England.He played 40...
Hidetoshi Nakata Hidetoshi Nakata , is a retired Japanese football player. He was one of the most famous Asian footballers of his generation.Nakata began his professional career in 1995 and won the Asian Football Confederation Player of the Year award in 1997 and 1998, the Scudetto with A.S...	Paul Scholes Paul Scholes Paul Scholes is a retired English footballer, a one-club man who played his entire professional career for Manchester United.Born in Salford, but later moving to Langley, Scholes excelled in both cricket and football in school. He first trained with Manchester United at the age of 14 after being...	Luis Enrique Luís Enrique Martínez García Luis Enrique Martínez García , known as Luis Enrique, is a retired Spanish footballer, and the current head coach of Serie A club A.S. Roma...	Sylvain Wiltord Sylvain Wiltord Sylvain Claude Wiltord is a French footballer who currently plays for FC Nantes. With the French national team, Wiltord has won Euro 2000 and reached the final of the 2006 FIFA World Cup....	Ronaldo Ronaldo Ronaldo Luís Nazário de Lima , commonly known as Ronaldo, is a retired Brazilian footballer who last played for Corinthians. Ronaldo is widely considered to be the greatest 'pure' striker in the history of the modern game, and by some accounts, in the history of football. Ronaldo was one of the...	Seol Ki-Hyeon Seol Ki-Hyeon Seol Ki-Hyeon or Seol Ki-Hyun |Gangwon]]) is a South Korean professional footballer who plays for Ulsan Hyundai as a winger or striker. He is also the first South Korean footballer to score in the history of the UEFA Champions League, during his time at RSC Anderlecht.-Early career:At the end of...	Rio Ferdinand Rio Ferdinand Rio Gavin Ferdinand is an English footballer. He plays at centre back for Manchester United in the Premier League and for the England national football team...	Hernán Crespo Hernán Crespo Hernán Jorge Crespo is an Argentine footballer who plays for Parma in the Italian Serie A. Crespo has scored over 300 goals in a career spanning 18 years. His honors include an Olympic Games silver medal, a Copa Libertadores, an English Premier League title and three Scudettos. He was topscorer in...

Bracket

Edits

There are several different edits of the "Scorpion KO" commercials. There are four separate commercials for each match as well as an overall compilation of the matches and a condensed version of the compilation.

Rematch

Following the run of the original advert, it was quickly followed up by a "Rematch" advert, featuring the two teams from the original final. In this script, the two teams played on a set representing the interior hull of the ship, no longer within a cage, and scored goals by hitting the bulkheads within a painted-on rectangle. Furthermore, as there were now only two teams remaining, the target was now to reach 100 goals. The two teams were said to have reached 99–99, meaning that the next goal would win; however, the previous 198 goals and other errant shots meant that the rivets holding the ship together had weakened, so when Luís Figo

Luís Figo

Luís Filipe Madeira Caeiro Figo, OIH, is a Portuguese former international footballer. He played as a midfielder for Sporting CP, FC Barcelona, Real Madrid, and Internazionale, during a career which spanned over a period of 20 years. He retired from football on 31 May 2009...

 scored the winning goal for Os Tornados, there was a hull breach, water rushed in and the two teams had to swim for shore.

Impact

Following the airing of the commercials, in June 2002 an estimated 1 to 2 million children competed in matches following the Scorpion KO rules in about a dozen cities worldwide, including London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 (in the Millennium Dome

Millennium Dome

The Millennium Dome, colloquially referred to simply as The Dome or even The O2 Arena, is the original name of a large dome-shaped building, originally used to house the Millennium Experience, a major exhibition celebrating the beginning of the third millennium...

), Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

, and Buenos Aires

Buenos Aires

Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...

.

Nike considered the campaign a success, with Nike president Mark Parker commenting, "This spring's integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike."