Sears Mexico
Encyclopedia
Sears Roebuck de México is a department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 chain located in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

, operating more than 55 stores all over Mexico. Sears México is operated by Grupo Carso
Grupo Carso
Grupo Carso is a global conglomerate company owned by the Mexican tycoon Carlos Slim. It was formed in 1990 after the merger of Corporación Industrial Carso and Grupo Inbursa...

.

History

On February 27, 1947, the first Sears in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

 opened, revolutionizing the traditional systems of commercialization and massive exhibition of merchandise, establishing fixed and competitive price policies, instead of implementing the traditional bargaining system.

From 1955 to 1993, Sears opened stores throughout Mexico.

On April 2, 1997, Sears, Roebuck and Company
Sears, Roebuck and Company
Sears, officially named Sears, Roebuck and Co., is an American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century...

, now owned by Sears Holdings Corporation
Sears Holdings Corporation
Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...

, formed a strategic alliance with Grupo Carso
Grupo Carso
Grupo Carso is a global conglomerate company owned by the Mexican tycoon Carlos Slim. It was formed in 1990 after the merger of Corporación Industrial Carso and Grupo Inbursa...

, owned by Mexican businessman Carlos Slim Helú
Carlos Slim Helú
Carlos Slim Helú is a Mexican business magnate and philanthropist who as of 2011 is the richest person in the world, for the second year in a row...

, through which Sears agreed to sell 60% of its share of Sears Mexico to Grupo Carso, until 1997. As of 2007, Grupo Carso owned an 85% share of the company. Even though Sears unveiled a new lowercase logo in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Sears Mexico still retains the pre-2003 logo that was last used in Sears Canada
Sears Canada
Sears Canada Inc. is a retailer, headquartered in Toronto, Ontario, that operates in all provinces and territories across Canada with a network of 196 corporate stores, 195 dealer stores, 38 home improvement showrooms, 108 Sears Travel offices and a nationwide home maintenance, repair, and...

's logo until 2004.

External links

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