Screenshop
Encyclopedia
Screenshop is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

, owned by Sit-up Ltd
Sit-up Ltd
Bid Shopping is a UK based broadcaster which launched in 2000.To over 12 million homes, it delivers a portfolio of falling price shopping television channels. On 1 April 2009 it was announced that Sit-Up Ltd had been sold by Virgin Media to AURELIUS AG. The purchase price or terms of the agreement...

. It is an infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

-based shopping
Shopping
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one....

 channel, selling a wide variety of products from TV Warehouse
TV Warehouse
TV Warehouse was an infomercial-based shopping channel brand based in the UK. The channels was owned by JML.-History:TV Warehouse first launched in November 2001 by Canis Media. A sister channel TV Warehouse Select was launched in May 2002. In May 2005, both TV Warehouse channels were sold to TV...

. On Virgin Media
Virgin Media
Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...

 and Sky, the channel has a 7 hour stream of its own, and additionally it broadcasts daily 1.30am to 7.45am, timesharing with sister channels Bid, Price Drop and Speed Auction. Each of these channels carries a different feed of Screenshop, broadcasting different products at different times. Bid is also broadcast on the DTT
Digital terrestrial television
Digital terrestrial television is the technological evolution of broadcast television and advance from analog television, which broadcasts land-based signals...

 platform, Freeview.

Rebranding and controversy

Since 2004 Screenshop 1 has been run for Sit-Up
Sit-up Ltd
Bid Shopping is a UK based broadcaster which launched in 2000.To over 12 million homes, it delivers a portfolio of falling price shopping television channels. On 1 April 2009 it was announced that Sit-Up Ltd had been sold by Virgin Media to AURELIUS AG. The purchase price or terms of the agreement...

 by Vector Direct
Vector Direct
Vector Direct was a direct response television company showing longform infomercials on the Freeview, Virgin Media cable service and Sky Digital platforms in the United Kingdom....

. Vector broadcast their presentations exclusively on the channel, and eventually this led to the channel being stripped of its own identity.
From 2005, it has been broadcast under Vector Direct's own 'TV Warehouse
TV Warehouse
TV Warehouse was an infomercial-based shopping channel brand based in the UK. The channels was owned by JML.-History:TV Warehouse first launched in November 2001 by Canis Media. A sister channel TV Warehouse Select was launched in May 2002. In May 2005, both TV Warehouse channels were sold to TV...

' brand (as TV Warehouse 1). This may be due to Vector Direct's appearance on the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

's Watchdog
Watchdog (TV series)
Watchdog is a BBC television series that investigates viewers' reports of problematic experiences with traders, retailers, and other companies around the UK...

 programme, which was due to the company charging unknowing customers £99.00 for entrance into a "Travel and Leisure" club, in which entry was automatic with every purchase.http://www.bbc.co.uk/consumer/tv_and_radio/watchdog/reports/consumer_goods/consumer_20060314_2.shtml It is expected that Vector Direct do not use their own brand because of this bad publicity, however this has not been confirmed.

The Screenshop brand today

Screesnhop still continues today, on fellow Sit-up Ltd
Sit-up Ltd
Bid Shopping is a UK based broadcaster which launched in 2000.To over 12 million homes, it delivers a portfolio of falling price shopping television channels. On 1 April 2009 it was announced that Sit-Up Ltd had been sold by Virgin Media to AURELIUS AG. The purchase price or terms of the agreement...

 channels; Bid, Price Drop and Speed Auction between the hours of 1am and 8am. Vector Direct
Vector Direct
Vector Direct was a direct response television company showing longform infomercials on the Freeview, Virgin Media cable service and Sky Digital platforms in the United Kingdom....

 however, has gone into voluntary liquidation just before Christmas in 2007. The 2 channels have since been sold to JML (JML Direct TV
JML Direct TV
JML Direct TV is a generic name for a series of British shopping channels broadcasting on the Sky, Freesat and Freeview platforms, owned by JML Direct Limited.JML Direct TV originally launched on Sky channel 664, on 1 October 2002 as JML Direct...

). On 3 March 2008, a Screenshop branded channel "Screenshop 2" launched exclusively on Sky channel 680. The channel is currently showing thing from Vector Direct
Vector Direct
Vector Direct was a direct response television company showing longform infomercials on the Freeview, Virgin Media cable service and Sky Digital platforms in the United Kingdom....

 between 1.30am to 7.30am every night. The Screenshop 2 channel is currently unavailable to Virgin Media
Virgin Media
Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...

customers.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK