Scottish Widows
Overview
 
Scottish Widows plc is a life, pensions and investment company located in Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

, and is a subsidiary of Lloyds Banking Group
Lloyds Banking Group
Lloyds Banking Group plc is a major British financial institution, formed through the acquisition of HBOS by Lloyds TSB in 2009. As at February 2010, HM Treasury held a 41% shareholding through UK Financial Investments Limited . The Group headquarters is located at 25 Gresham Street in London, with...

. Its product range includes life assurance, pensions, investments and savings. The company has been providing financial services to the UK market since 1815 and is the most trusted life, pensions and investment provider in the UK according to a 2010 Ipsos
Ipsos
Ipsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...

 study.
In March 1812, a number of prominent Scotsmen gathered in the Royal Exchange Coffee Rooms in Edinburgh.
Encyclopedia
Scottish Widows plc is a life, pensions and investment company located in Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

, and is a subsidiary of Lloyds Banking Group
Lloyds Banking Group
Lloyds Banking Group plc is a major British financial institution, formed through the acquisition of HBOS by Lloyds TSB in 2009. As at February 2010, HM Treasury held a 41% shareholding through UK Financial Investments Limited . The Group headquarters is located at 25 Gresham Street in London, with...

. Its product range includes life assurance, pensions, investments and savings. The company has been providing financial services to the UK market since 1815 and is the most trusted life, pensions and investment provider in the UK according to a 2010 Ipsos
Ipsos
Ipsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...

 study.

History and background

In March 1812, a number of prominent Scotsmen gathered in the Royal Exchange Coffee Rooms in Edinburgh. They were there to discuss setting up ‘a general fund for securing provisions to widows, sisters and other female relatives’ of fundholders so that they would not be plunged into poverty on the death of the fundholder during and after the Napoleonic Wars. Scottish Widows Fund and Life Assurance Society opened in 1815 as Scotland's first mutual life office.

Scottish Widows demutualised and became part of Lloyds TSB on 3 March 2000.

Facts and figures

  • The company has a multi-distribution channel capability. That means they sell products through independent financial advisers, direct to customers and through Lloyds Banking Group bank branches.

  • It employs around 3,500 people.

  • It is headquartered in Edinburgh.

  • It has won numerous awards for its financial services products.

The Scottish Widow

Three models have played the Scottish Widow, a hooded character featured in the company's advertising. The original Widow chosen to portray the company’s brand values in the memorable ‘Looking Good’ commercial in 1986 was Deborah Moore (the daughter of Roger Moore). In 1994, Amanda Lamb
Amanda Lamb
Amanda Lamb was an English television presenter and former model.-Biography:Amanda Lamb was born in Portsmouth and now lives in London...

 took over the role and portrayed the Widow through a period of immense change in financial services. Hayley Hunt became the third and current Scottish Widow in 2005.

TV advertising

The Scottish Widow first appeared in a television advert directed by David Bailey in 1986. Since then, Scottish Widows has made 10 adverts featuring the Scottish Widow. Scottish Widows was also the first company to launch a national television campaign celebrating the London 2012 Olympic and Paralympic Games. These adverts have made the Widow the most popular icon in the protection, pensions and investments markets.

Sponsorships

Scottish Widows is the Official Pensions and Investment Provider of the London 2012 Olympic and Paralympic Games. The company employs athletes Roger Black
Roger Black
Roger Anthony Black MBE is a retired British athlete. During his athletics career, he won individual silver medals in the 400 metres sprint at both the Olympic Games and World Championships, two individual gold medals at the European Championships, and 4x400 metres relay gold medals at both the...

 MBE and Sarah Storey
Sarah Storey
Sarah Joanne Storey, née Bailey OBE is a British swimmer, track and road cyclist, multiple gold medal winner at the Paralympic Games, and twice British national track champion....

OBE as their Olympic Ambassadors. Roger and Sarah promote the involvement of Scottish Widows in the London 2012 Games, across the country.

Sarah Storey is a champion swimmer, cyclist and Paralympic success and has claimed 42 major championship gold medals and broken 70 world records along the way. And British Olympian Roger Black triumphed at the highest level in both a team and individual capacity. This includes Olympic silver medal winning performances in the 400m and 4 x 400m relay at the 1996 Atlanta Olympics.
Scottish Widows also launched their Golden Hopefuls sponsorship programme to help four of Britain's new generation of world-class sporting hopefuls prepare to achieve their goals of competing at the London 2012 Olympic and Paralympic Games. Ali Jawad, Toni Prince, James McLean and Callum Skinner have all demonstrated outstanding potential in their chosen sports.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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