Science Media Centre of Canada
Encyclopedia
The Science Media Centre of Canada (SMCC) was formally opened on September 27 2010. It is located in Ottawa
.
The purpose of the centre is to serve journalist
s with accurate information on scientific
matters. The centre has a Research Advisory Panel of 20 Canadian
scientists who will make their expertize available in a simple and understandable manner. In order to secure objectivity the centre has an Editorial Advisory Committee of 6 journalists.
The centre is bilingual.
engagement with science issues through media coverage of science that is more informed, more accurate and more incisive."
, Australia
and New Zealand
. The Science Media Centre of Canada is independent with respect to the other centres.
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...
.
The purpose of the centre is to serve journalist
Journalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...
s with accurate information on scientific
Science
Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe...
matters. The centre has a Research Advisory Panel of 20 Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
scientists who will make their expertize available in a simple and understandable manner. In order to secure objectivity the centre has an Editorial Advisory Committee of 6 journalists.
The centre is bilingual.
Goal
The ultimate goal of SMCC is an "increased publicPublic
In public relations and communication science, publics are groups of individuals, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science,...
engagement with science issues through media coverage of science that is more informed, more accurate and more incisive."
Other SMCs
Science Media Centres exist in other countries; UKScience Media Centre
The Science Media Centre is an organisation which formed following to the United Kingdom House of Lords Select Committee on Science and Technology's third report on "Science and Society" in 2000....
, Australia
Australian Science Media Centre
The Australian Science Media Centre is an independent, non-profit service for the news media, giving journalists direct access to evidence-based science and expertise....
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. The Science Media Centre of Canada is independent with respect to the other centres.