Sawanotsuru
Encyclopedia
is one of Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

’s largest producers of sake. The company was founded in 1717 in Nada-ku, Kobe
Nada-ku, Kobe
is one of 9 wards of Kobe in Japan. It has an area of 31.4 km², and a population of 129,095 .A leading national university in Japan, Kobe University, is located in this ward, as is the city's Oji Zoo....

, a region famous for sake production. According to Sawanotsuru Co., its sake is exported to approximately 30 countries.

Origins

The name Sawanotsuru, meaning "crane of the swamp," comes from Japanese mythology. After princess Yamatohime-no-mikoto
Yamatohime-no-mikoto
is a Japanese deity figure that is said to have established Ise Shrine, where the Sun Goddess, Amaterasu Omikami is enshrined. Yamatohime-no-mikoto is recorded as being the daughter of Emperor Suinin, Japan's 11th Emperor.-Traditional historical view:...

 (倭姫命) moved the shrine of the sun goddess
Amaterasu
, or is apart of the Japanese myth cycle and also a major deity of the Shinto religion. She is the goddess of the sun, but also of the universe. the name Amaterasu derived from Amateru meaning "shining in heaven." The meaning of her whole name, Amaterasu-ōmikami, is "the great August kami who...

 to its present location at Ise
Ise Shrine
is a Shinto shrine dedicated to goddess Amaterasu-ōmikami, located in the city of Ise in Mie prefecture, Japan. Officially known simply as , Ise Jingū is in fact a shrine complex composed of a large number of Shinto shrines centered on two main shrines, and ....

, she came across a white crane
Crane (bird)
Cranes are a family, Gruidae, of large, long-legged and long-necked birds in the order Gruiformes. There are fifteen species of crane in four genera. Unlike the similar-looking but unrelated herons, cranes fly with necks outstretched, not pulled back...

 in a swamp. The crane held a sheaf of rice in its beak and presented it to the princess. The princess bid the god Isawatominokami (伊佐波登美神) to brew sake from the rice and offer it to the sun goddess. Then she declared the crane to be Ōtoshinokami (大歳神), God of Grains, and established the Izawanomiya (伊雑宮) shrine for it, as a sub-shrine of Ise Shrine.

According to the brewery's website, in addition to this story, the image of a crane in a swamp is also meant to evoke a world wet, sun-lit, and rich with life, where the crane rests before taking flight again.

Products

Within Sawanotsuru's range of products, there are 27 types of sakes which have been brewed, differing according to the type of ingredients and the brewing process. These amount to 35 sizes altogether.

Awards

Sawanotsuru has participated in the http://www.monde-selection.com/en/Monde Selection
Monde Selection
Monde Selection, created in 1961, is an international and independent quality institute located in Brussels, that tastes and tests consumer products in order to grant them a renowned Quality Label...

 Awards] from the 25th World Selection in 1987 and since then has won many awards. The company temporarily stopped participation in 1995 due to the Great Hanshin earthquake
Great Hanshin earthquake
The Great Hanshin earthquake, or Kobe earthquake, was an earthquake that occurred on Tuesday, January 17, 1995, at 05:46 JST in the southern part of Hyōgo Prefecture, Japan. It measured 6.8 on the moment magnitude scale , and Mj7.3 on JMA magnitude scale. The tremors lasted for approximately 20...

 but continued soon after.

In 2007, Sawanotsuru received the Crystal Prestige Trophy in the 45th World Selection, which is awarded in recognition to companies who have participated and produced consistent quality over the past 10 years. The entire Sawanotsuru Co. product range has also managed to win five Grand Gold Medals and 41 Gold Medals over the years for many of its products, with its Daiginjo Zuicho sake claiming the most awards.

Sawanotsuru Museum

The Sawanotsuru Museum was opened in November 1978, with the aim of leaving the history of sake brewing to future generations. In March 1980, both the museum and the sake brewing tools held within it were designated as "Important Tangible Folk Cultural Properties" by Hyogo Prefecture
Hyogo Prefecture
is a prefecture of Japan located in the Kansai region on Honshū island. The capital is Kobe.The prefecture's name was previously alternately spelled as Hiogo.- History :...

.

In the Great Hanshin earthquake, the museum was completely destroyed and was not reopened again until March 1999, three years and seven months later. The new museum is now designed to be earthquake-proof.

International distributors

  • United Kingdom: Cathay Importers (London) Ltd
  • Singapore: Kirei Japanese Food Supply (S) Pte. Ltd.
  • France: Kanae
  • Germany: SSP Trade & Consult GmbH
  • Italy: Wa-sabi S.r.l.
  • Switzerland: Nishi's Japan Shop

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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