Sarasota Times Building
Encyclopedia
The Sarasota Times Building is a historic site in Sarasota
Sarasota, Florida
Sarasota is a city located in Sarasota County on the southwestern coast of the U.S. state of Florida. It is south of the Tampa Bay Area and north of Fort Myers...

, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

. It is located at 1214-1216 1st Street. On March 22, 1984, it was added to the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...

. The three-story asymmetrically-massed, stucco and cast stone façade, Mediterranean Revival structure was designed by architect Dwight James Baum. It is significant to Sarasota's heritage for its role as a newspaper established in 1899, and also for its architectural merits.

History

The three-story Mediterranean Revival Style
Mediterranean Revival Style architecture
The Mediterranean Revival was an eclectic design style that was first introduced in the United States about the end of the nineteenth century, and became popular during the 1920s and 1930s...

 structure located at 1214, 1216, and 1218 First Street was designed in 1925 by the architect Dwight James Baum as the headquarters of the Sarasota Times newspaper. By November 1925 the construction firm of Ricketts and Haworth had started work on the foundations of the Sarasota Times Building, but ceased work due to the revision of the original plans for the building. The Times Building was designed in the Mediterranean Revival Style which was in keeping with the other Baum designed projects under construction or planned for the Broadway area including the Burns Realty Company, the El Vernona Hotel (Later called John Ringling Towers, now demolished) and the El Vernona Apartment (Currently called Belle Haven Apartments). The Times Building also abutted the residence of the editor and owner of the paper, L.D. Reagin, whose house was located on North Palm Avenue.

The Sarasota Times newspaper, which was purchased by Mr. Reagin in March 1924, was a significant communications force in the development of Sarasota, having been founded in 1899. Formerly located at 241 Main Street, the new site of the plant and offices was indicative of the shift in the commercial development away from lower Main Street.

The architect of record, Dwight James Baum, was responsible for many of the most significant buildings constructed in Sarasota in the 1920s including John Ringling's palatial home, the Ca da'Zan, the Sarasota County Courthouse, and the four Mediterranean Revival Style buildings in the Broadway area. Having traveled in Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...

, Mr. Baum had studied the examples of the Mission Revival Style
Mission Revival Style architecture
The Mission Revival Style was an architectural movement that began in the late 19th century for a colonial style's revivalism and reinterpretation, which drew inspiration from the late 18th and early 19th century Spanish missions in California....

 and the Spanish Colonial Revival Style in California. It was the product of a detailed study of Spanish Colonial Revival architecture made by Bertram Grovesnor Goodhue in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

.

In 1915, at the Panama-California Exposition in San Diego, Goodhue and Carleton Winslow
Carleton Winslow
Carleton Monroe Winslow , also known as Carleton Winslow Sr., was an American architect, and key proponent of Spanish Colonial Revival architecture in Southern California in the early 20th Century....

Sr. designed an complex of buildings that featured the rich architectural variety found in colonial Latin America. Encouraged by the publicity afforded the exposition, other architects began to also look to Spain where they found other interesting building traditions. Many of the California elements Baum studied influenced his designs for Sarasota buildings.

In Florida, the Spanish Eclectic style was among the most dominant building styles during the 1920s continued to be built into the 1930s. It was adapted for a variety of building types ranging from grandiose tourist hotels to two room residences. It was so popular that many commercial and residential buildings were renovated in the 1920s to reflect the style. Identifying features of the style include flat (sometimes hip) roofs. Usually with some form of parapet; ceramic tile roof surfacing; stuccoed facades; flat roof entrance porches, commonly with arched openings supported by square columns; casement and double-hung sash windows; and ceramic tile decorations.

The design of the Times Building is one of Mr. Baum's most successful; the variety of architectural elements, including the use of three different door types and enframements on the ground floor elevation of the Times Building is particularly effective on a relatively small-scaled building. Following the crash of the land prices and the onset of the Depression, the Sarasota Times newspaper went into receivership. The Times Building was subsequently used as the office of the "Tree-Ripe Citrus Products, Inc. which was owned and operated by Mr. Owen Burns.

Today the building is being re-habilitated and altered somewhat to accommodate a restaurant and tappas bar.

The Sarasota Times Building was locally designated by the City of Sarasota in 1985.
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