Sang Som
Encyclopedia
Sang Som is a rum
from Thailand
, distilled from sugarcane
.
Sang Som was introduced in November 1977 and has since become the dominant brand in the Thai spirits market. Over 70 million litres are sold in Thailand each year, accounting for a market share of more than 70% in its category.
The drink won gold medals in liquor competitions in Madrid
, Spain
in 1982 and 1983, in Düsseldorf
, Germany
in 1983, and again in Spain in 2006. The medals are featured prominently on the product's packaging and have led to it being referred to locally as "Sang Som Rianthong" (Sang Som Gold Medal).
The beverage is virtually unheard of outside of Thailand. The manufacturers, Sang Som Company, export to around 20 countries; however, export sales account for barely one per cent of total sales. Sang Som Company is a member of Thai Beverage Public Company
, which itself is a group company of International Beverage Holdings Limited.
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...
from Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, distilled from sugarcane
Sugarcane
Sugarcane refers to any of six to 37 species of tall perennial grasses of the genus Saccharum . Native to the warm temperate to tropical regions of South Asia, they have stout, jointed, fibrous stalks that are rich in sugar, and measure two to six metres tall...
.
Sang Som was introduced in November 1977 and has since become the dominant brand in the Thai spirits market. Over 70 million litres are sold in Thailand each year, accounting for a market share of more than 70% in its category.
The drink won gold medals in liquor competitions in Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
in 1982 and 1983, in Düsseldorf
Düsseldorf
Düsseldorf is the capital city of the German state of North Rhine-Westphalia and centre of the Rhine-Ruhr metropolitan region.Düsseldorf is an important international business and financial centre and renowned for its fashion and trade fairs. Located centrally within the European Megalopolis, the...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
in 1983, and again in Spain in 2006. The medals are featured prominently on the product's packaging and have led to it being referred to locally as "Sang Som Rianthong" (Sang Som Gold Medal).
The beverage is virtually unheard of outside of Thailand. The manufacturers, Sang Som Company, export to around 20 countries; however, export sales account for barely one per cent of total sales. Sang Som Company is a member of Thai Beverage Public Company
Thai Beverages
Thai Beverage is Thailand's largest and one of the largest beverage alcohol companies in South East Asia with distilleries in Thailand, Scotland, Poland, Ireland, China, and France...
, which itself is a group company of International Beverage Holdings Limited.