STAR Plus
Encyclopedia
STAR Plus is a Hindi
language general entertainment
television channel based in India
. The channel is part of the STAR TV
network's bouquet of channels. Star Plus' programming primarily consists of family dramas
and telefilms.
, U.K
and Australia
, with Zee TV
being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation
) ended its relationship with Zee TV
, Star Plus was transformed into a Hindi language channel, with STAR World
becoming the network's English language channel. But competitors like Sony Entertainment Television
and Zee TV
were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found success in 2000 with Balaji Telefilms
soaps such as Kyunki Saas Bhi Kabhi Bahu Thi
, Kahaani Ghar Ghar Ki
, Kasautii Zindagii Kay, Kahiin to Hoga and also with BAG Films the TV Show Kumkum Ek Pyara Sa Bandhan. Since December 1, 1999, this channel used to show timings of the serials of the Middle East
. Until June 13, 2010, this channel has stopped showing the timings of Star Plus
In 2000, the company's CEO Sameer Nair
and programming chief Tarun Katial
introduced a number of new shows.
On April 3, 2010, following the Star Plus Parivaar Awards, Star Plus revealed its new logo. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. The new colour is a key component of the channel. The new theme is "Rishta Wahi Soch Nayi" meaning the relationships are still the same but our thought are new.
Star Plus HD along with Star Gold HD, Star Movies HD and Star World HD was launched on April 15, 2011. This channel carries the same schedule as Star Plus India with a different commercial feed and logo. Star Plus HD in the UK is set to launch by the end of 2011.
Star Plus
Today, Star Plus is a successful channel, because a lot of their shows are constantly gaining high and remaining in top ten show in their TRP points which makes Star Plus the leading channel in India in terms of GRP. The most special fact, Star Plus is now an HD channel but with the more technology and partner working HD turns into Asli HD which means True HD. And really Star Plus along with other Star Network Channels available on HD look too different. Sharp screen, clear, fresh and lustrous video look is now seen on it. Recently in the Indian Television Awards 2011, it was awarded the Best Entertainment Channel. The channel Star Plus is spread over the world. Star Plus with new thinking changes its logo and slogan but Star Plus is still having same connections and relations.
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
language general entertainment
General Entertainment
General Entertainment Co., Ltd. is a Japanese film production company and video game developer.-Games developed:*Pen Pen TriIcelon *Godzilla Generations *Alive...
television channel based in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. The channel is part of the STAR TV
STAR TV (Asia)
Satellite Television Asian Region is an Asian TV service owned by Rupert Murdoch's News Corporation.In 2009, News Corporation restructured STAR Asia into four units – STAR India, STAR Greater China, STAR Select and Fox International Channels....
network's bouquet of channels. Star Plus' programming primarily consists of family dramas
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...
and telefilms.
History
When it was first launched on 21 February 1992, Star Plus was an English language television channel showing international content from the U.S.United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, U.K
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, with Zee TV
Zee TV
Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...
being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
) ended its relationship with Zee TV
Zee TV
Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...
, Star Plus was transformed into a Hindi language channel, with STAR World
STAR World
STAR World is an Asian English language cable and satellite television network owned by Star TV and Fox International Channels, fully owned subsidiaries of News Corporation. The channel is the successor of STAR Plus, a subsidiary of News Corporation...
becoming the network's English language channel. But competitors like Sony Entertainment Television
Sony Entertainment Television (India)
This article is about the SET channel in India. For the Indian version broadcasted worldwide, see Sony Entertainment Television Asia.Sony Entertainment Television, or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1996 and is owned by...
and Zee TV
Zee TV
Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East,...
were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found success in 2000 with Balaji Telefilms
Balaji Telefilms
Balaji Telefilms is a production house based in Mumbai, India, and is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra and Tushar Kapoor.-History:...
soaps such as Kyunki Saas Bhi Kabhi Bahu Thi
Kyunki Saas Bhi Kabhi Bahu Thi
Kyunki Saas Bhi Kabhi Bahu Thi was an Indian Soap Opera that aired on STAR Plus. This is ranked at top, number 1, on the list of STAR Plus top 10 shows of all time.This show was Asia's #1 most watched and awarded show...
, Kahaani Ghar Ghar Ki
Kahaani Ghar Ghar Ki
Kahaani Ghar Ghar Kii was an Indian Soap Opera that aired on STAR Plus. This show is ranked number 2 in the list of STAR Plus top 10 shows of all time. Totaling 1700 episodes, it is India's second longest running serial...
, Kasautii Zindagii Kay, Kahiin to Hoga and also with BAG Films the TV Show Kumkum Ek Pyara Sa Bandhan. Since December 1, 1999, this channel used to show timings of the serials of the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
. Until June 13, 2010, this channel has stopped showing the timings of Star Plus
In 2000, the company's CEO Sameer Nair
Sameer Nair
Sameer Nair was the CEO of Star Entertainment India, the entertainment wing of the STAR India Network. He is also the former CEO of Imagine TV. In 2001, Rupert Murdoch hired Nair as programming chief for Star TV in India as part of a revamping to get the network to appeal more to a middle-class...
and programming chief Tarun Katial
Tarun Katial
Tarun Katial is the Chief Executive Officer of the Reliance Broadcast Network Ltd.At the helm of one of India’s youngest media houses Reliance Broadcast Network Ltd., and with impressive stints in the Indian television industry ranging Star TV and Sony Entertainment Television, Tarun Katial, is one...
introduced a number of new shows.
On April 3, 2010, following the Star Plus Parivaar Awards, Star Plus revealed its new logo. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. The new colour is a key component of the channel. The new theme is "Rishta Wahi Soch Nayi" meaning the relationships are still the same but our thought are new.
Star Plus HD along with Star Gold HD, Star Movies HD and Star World HD was launched on April 15, 2011. This channel carries the same schedule as Star Plus India with a different commercial feed and logo. Star Plus HD in the UK is set to launch by the end of 2011.