SAS-7
Encyclopedia
SAS is a television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 in Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...

, South Australia
South Australia
South Australia is a state of Australia in the southern central part of the country. It covers some of the most arid parts of the continent; with a total land area of , it is the fourth largest of Australia's six states and two territories.South Australia shares borders with all of the mainland...

. It is part of the Australian Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

.

SAS-7 was originally known as SAS-10, commencing broadcasting on 26 July 1965. On 27 December 1987, SAS-10 and ADS-7 switched broadcast channels, ADS moving to channel 10, SAS moving to channel 7. As the television industry was consolidating in Australia, these channels had each become associated by ownership with interstate stations bearing the opposite channel numbers, so to simplify network interaction, they agreed to swap channel assignments and network affiliations in Adelaide. ADS was owned by Kerry Stokes
Kerry Stokes
Kerry Matthew Stokes AC is an Australian businessman. He holds business interests in a diverse range of industries including electronic and print media, property, mining, and construction equipment. He is most widely known as the chairman of the Seven Network, one of the largest broadcasting...

 who also owned NEW-10
NEW-10
NEW is a television station broadcasting in Perth, Australia, and is a member of Network Ten. Out of the three commercial stations, NEW generally rates the lowest overall, but usually rates highest in its target demographic ....

 and Capital Television
CTC (TV station)
CTC is a television station in Canberra, the capital city of Australia. The station was the tenth to begin transmission in regional Australia, and the 26th station in Australia as a whole.-Origins:...

. SAS was owned by TVW-7
TVW-7
TVW is a television station broadcasting in Perth, Western Australia, wholly owned by the Seven Network. It was the first television station in Western Australia, commencing service on 16 October 1959. It broadcasts analogue on VHF 7 and digital on VHF 6 from Bickley located in the Perth Hills...

.

The station celebrated 40 years in 2005 with a special television program "Made in Adelaide 40 Years of Television".

Television shows made during the SAS-10 era include children’s shows Fat Cat and Friends, The Early Birds, Crackerjack and Romper Room. Music shows included In Time, Trax and Simulrock. Variety talent shows included Adelaide’s New Faces
New Faces (Australian)
New Faces was an Australian talent show that preceded the British show of the same name, produced at GTV-9 Melbourne. The program began in 1963 under the name Kevin Dennis Auditions, sponsored by Kevin Dennis Motors, running on Saturday mornings...

and Pot Luck. There was also the long running daytime show Touch of Elegance. SAS 10 employed actor Hedley Cullen as horror host Deadly Earnest
Deadly Earnest
Deadly Earnest was a late-night horror host active on Australian television between 1961-1978. Originated as a live host of a horror film package for Perth's TVW-7 by 1961, the character was most active between 1966-1972 when adopted by the 0-10 Network...

, who was also seen in WA. From 1973 to 1989 the Christmas Appeal telethon was held each year.

The game show Wheel of Fortune originally commenced recordings in ADS-7 studios in July 1981 on the Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

 and after the changeover to SAS-7 continued until July 1996 when the show moved to ATN-7 Sydney where it lasted to its cancellation in 2006.

Other shows after the change over included Fat Cat and Friends
Fat Cat and Friends
Fat Cat and Friends was an Australian childrens television show starring Fat Cat , an orange anthropomorphic cat who wears red braces, a blue bow tie and a green bowler hat. The show was similar in concept to Here's Humphrey featuring Humphrey B. Bear...

until 1992 and Trax until 1990.

Currently the station produces Discover, Seven News
Seven News
Seven News is the television news service of the Seven Network in Australia.National bulletins are presented from Seven's high-definition studios in Martin Place, Sydney, while flagship 6pm bulletins are produced in Sydney, Melbourne, Brisbane, Adelaide, and Perth. The network also produces Seven...

 and local editions of Today Tonight
Today Tonight
Today Tonight is a controversial Australian News and Current Affairs program, produced by the Seven Network and shown weeknightly at in direct competition with rival Nine Network program A Current Affair....

, which outrates the national A Current Affair.

The last edition of Seven News
Seven News
Seven News is the television news service of the Seven Network in Australia.National bulletins are presented from Seven's high-definition studios in Martin Place, Sydney, while flagship 6pm bulletins are produced in Sydney, Melbourne, Brisbane, Adelaide, and Perth. The network also produces Seven...

and Today Tonight
Today Tonight
Today Tonight is a controversial Australian News and Current Affairs program, produced by the Seven Network and shown weeknightly at in direct competition with rival Nine Network program A Current Affair....

was broadcast from the Gilberton studios in North Adelaide
North Adelaide
North Adelaide is a predominantly residential precinct of the City of Adelaide in South Australia, situated north of the River Torrens and within the Adelaide Park Lands.-History:...

 on 14 December 2007. The station then moved to new premises at Hindmarsh
Hindmarsh, South Australia
Hindmarsh is an inner urban suburb of Adelaide, South Australia. It is located in the City of Charles Sturt.-History:The suburb is named after South Australia's first Governor, Sir John Hindmarsh....

 on the corner of Port Road and Adam Street, from where Adelaide versions of Seven News
Seven News
Seven News is the television news service of the Seven Network in Australia.National bulletins are presented from Seven's high-definition studios in Martin Place, Sydney, while flagship 6pm bulletins are produced in Sydney, Melbourne, Brisbane, Adelaide, and Perth. The network also produces Seven...

and Today Tonight
Today Tonight
Today Tonight is a controversial Australian News and Current Affairs program, produced by the Seven Network and shown weeknightly at in direct competition with rival Nine Network program A Current Affair....

are produced

Presenters

Seven News is presented by Jane Doyle
Jane Doyle
Jane Doyle is a presenter for Seven News in Adelaide having joined the Seven Network from ABC TV.-Early career:One of Adelaide's most respected and popular TV presenters, Doyle began as a school teacher before moving in journalism in far-north Queensland...

 and John Riddell
John Riddell (news)
John Riddell is the presenter of Seven News in Adelaide. He has been weekday presenter with Jane Doyle since 2004, and previously presented the weekend news.-Early career:...

, with Bruce Abernethy
Bruce Abernethy
Bruce Abernethy is a former Australian rules footballer in the SANFL, VFL/AFL and current media personality.-Football career:...

 (Monday, Thursday, Friday, Weekends) and Chris Dittmar
Chris Dittmar
Chris Dittmar is an Australian sports commentator who was formerly the World No. 1-ranked men's squash player....

 (Tuesday, Wednesday) presenting sport and Melody Horrill
Melody Horrill
Melody Horrill is the weather presenter and reporter with Seven News in Adelaide.After working at both the Nine Network and ABC TV, Melody joined Ten News in Adelaide as environment reporter. She was also the regular fill-in weather presenter...

 as weather presenter. On weekends Graeme Goodings
Graeme Goodings
Graeme Goodings is a veteran Australian television journalist, best known for his role as a presenter at Seven News in Adelaide.-Early career:...

 is the main news presenter.

Previously, Graeme Goodings
Graeme Goodings
Graeme Goodings is a veteran Australian television journalist, best known for his role as a presenter at Seven News in Adelaide.-Early career:...

 had been weeknight presenter and John Riddell the weekend reader, until it was found that Goodings had bowel cancer. Goodings and Riddell agreed to swap roles in 2004; both Goodings and Doyle had been presenting Seven News together since 1989, which had proven a success.

Prior to 27 December 1987, the presenters and crew behind Seven News broadcast as Ten News Adelaide. However, as the television industry was consolidating in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, these news services had each become associated by ownership with interstate news services being broadcast on opposite frequencies; therefore, to simplify network interaction, their respective networks agreed to swap channel assignments and network affiliations in Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...

.

1987 affiliation swap quote

On 27 December 1987, Seven National News reporter Alan Murrell reported the following on then-ADS-7, hours before the switch:

“Tonight will mark the end of the callsigns ADS-7 and SAS-10. Tomorrow, it’ll be ADS-10 and SAS-7. It’s the first time such a change has
been made. The switch follows a media shake-up earlier this year, which left ADS in the hands of the owners of the Ten Network. Already, the cosmetic changes are being made at Strangways Terrace and Gilberton. But viewers will notice little difference. They’ll still turn the knob to Ten for Channel Ten programs, and to Seven for Seven programs.

“The only difference will be that the local personalities will be seen on different channels. So if you want to watch Steve Witterman and Caroline Ainslie reading the news tomorrow night, you simply turn the dial three positions, from Seven-to ADS-10. And it’s as easy as that.”

AFL season

During the AFL
Australian Football League
The Australian Football League is both the governing body and the major professional competition in the sport of Australian rules football...

 season, Seven News does not air at the regular time on Sundays if there is a twilight match involving Port Adelaide
Port Adelaide Football Club
The Port Adelaide Football Club is an Australian rules football club based in Alberton, South Australia, which plays in the Australian Football League and the South Australian National Football League...

 or Adelaide, in which case the bulletin is usually delayed until half time, revised into a 10-15 minute bulletin.

News Updates

News updates for Adelaide are presented by Jane Doyle, John Riddell or Graeme Goodings throughout the afternoon and the early evening. Jessica Adamson
Jessica Adamson
Jessica Adamson is a senior reporter and occasional presenter with Seven News in Adelaide. She is Seven's crime reporter but also acts as foreign correspondent at times, covering the Asian Tsunami and also the Olympic games in Sydney, Athens and Beijing....

, Mike Smithson
Mike Smithson (journalist)
Mike Smithson is a political reporter and presenter for Seven News in Adelaide, South Australia, Australia. He also writes for the Sunday Mail as a weekly political columnist and can be heard on Adelaide radio station FIVEaa discussing political events with Leon Byner.Smithson started his career at...

, and Rosanna Mangiarelli
Rosanna Mangiarelli
Rosanna Mangiarelli is an Australian journalist and presenter who works for the Seven Network in Adelaide.Mangiarelli is currently the main presenter for local public affairs program Today Tonight South Australia.-Career:...

 are frequent fill-in presenters, in addition to Mark Soderstrom and Caroline Kelly (fill-in sport and weather presenters).

7 News Anchors

Anchor Position SAS Since
John Riddell
John Riddell (news)
John Riddell is the presenter of Seven News in Adelaide. He has been weekday presenter with Jane Doyle since 2004, and previously presented the weekend news.-Early career:...

Seven News (Mon-Fri) 1990
Jane Doyle
Jane Doyle
Jane Doyle is a presenter for Seven News in Adelaide having joined the Seven Network from ABC TV.-Early career:One of Adelaide's most respected and popular TV presenters, Doyle began as a school teacher before moving in journalism in far-north Queensland...

Seven News (Mon-Fri) 1989
Graeme Goodings
Graeme Goodings
Graeme Goodings is a veteran Australian television journalist, best known for his role as a presenter at Seven News in Adelaide.-Early career:...

Seven News (Sat-Sun) 1981
Jessica Adamson
Jessica Adamson
Jessica Adamson is a senior reporter and occasional presenter with Seven News in Adelaide. She is Seven's crime reporter but also acts as foreign correspondent at times, covering the Asian Tsunami and also the Olympic games in Sydney, Athens and Beijing....

Main Fill-In Presenter/Senior Reporter 1996
Mike Smithson
Mike Smithson (journalist)
Mike Smithson is a political reporter and presenter for Seven News in Adelaide, South Australia, Australia. He also writes for the Sunday Mail as a weekly political columnist and can be heard on Adelaide radio station FIVEaa discussing political events with Leon Byner.Smithson started his career at...

Secondary Fill-In Presenter/Chief Political Editor 1984

7 News Sports

Personality Position SAS Since
Bruce Abernethy
Bruce Abernethy
Bruce Abernethy is a former Australian rules footballer in the SANFL, VFL/AFL and current media personality.-Football career:...

Seven News (Thurs-Mon) Sports Presenter 1993
Chris Dittmar
Chris Dittmar
Chris Dittmar is an Australian sports commentator who was formerly the World No. 1-ranked men's squash player....

Seven News (Tues-Wed) Sports Presenter 1998

7 News Weather

Personality Position SAS Since
Melody Horrill
Melody Horrill
Melody Horrill is the weather presenter and reporter with Seven News in Adelaide.After working at both the Nine Network and ABC TV, Melody joined Ten News in Adelaide as environment reporter. She was also the regular fill-in weather presenter...

Seven News (Mon-Fri) Meteorologist 2004

News Bulletin Titles

  • SAS-10
  • SAS-10 News (1965-70)
  • Channel 10 News (1971-73)
  • TEN News and Weather (1973-76)
  • 10 Eyewitness News (1976-87)
  • SAS-7
  • Seven National News (1987-88)
  • Seven Nightly News Adelaide (1988-2000)
  • Seven News (2000-)

Slogans

  • SAS-10 (1965-87)
  • 1965: Tune up to the Top Shows, Tune Up To Ten! (used for the launch of SAS-10 on 26 July 1965)
  • 1965: Adelaide's Entertainment Station!
  • 1972: You're Watching Channel 10, Entertaining South Australia! (c/w the Richard Harris version of MacArthur Park)
  • 1977: I Like It!
  • Summer 1977/78: Summer of '77!
  • 1978: A Galaxy of Stars on Channel Ten!
  • 1983: We're With You!
  • 1983-84: You're Home When You're Home on Ten.
  • 1984: You Can See it All on Ten
  • 1985: It's Your Home on Ten!
  • 1986: 10 out of 10, Adelaide!
  • 1987-88: Stand Up and Tell 'Em Adelaide's Great! (based upon Frank Gari's Turn to News campaign)
  • 1987: 10 Adelaide, First in True Stereo!
  • SAS-7 (1987-)
  • Late 1987-88: On The Move! (3 versions used throughout the 1st half of 1988, each 2:30 minutes)
  • 1989-90: Adelaide's Channel 7 (based on "First of May" by the Bee Gees)
  • 1989-95: Nobody Knows Adelaide Like Seven
  • 1997: Adelaide's Home with Seven
  • 2007: Seven On the Move
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