Ruby Veridiano-Ching
Encyclopedia
Ruby Veridiano is a Filipina-American poet, co-founder of Spoken word
collective iLL-Literacy, and a former VJ for MYX
North America
. She is also a social change advocate, with an emphasis on girls empowerment.
In 2008, she hosted Myxology for MYX
.
. During her first year attending UC Davis, she met Adriel Luis and co-founded a Spoken word collective, iLL-Literacy, of which she was the only female member in 2001. She worked for Jive Records
in New York City during the summer of 2007, which she believes had helped her in terms of envisioning how she wants to craft her own independent artistic career. She later returned to Oakland, California. In the summer of 2008, Ruby became a VJ for MYX
. In a previous interview, she defined her writing and performance style as raw and honest and her inspiration comes from "the most spontaneous, unexpected places." In October 2008, besides the release of her poetry and short writing book, Ruby had also begun a nationwide tour with Ill-Literacy. Through her career with Ill-literacy, she performed and lectured at over 400 Universities and venues throughout the United States and Europe.
In 2009, she left Ill-Literacy to pursue a solo career, and moved to New York City. Shortly after her move, she was nominated as one of the 100 Most Influential Filipinas in the United States through the Filipina Women's Network. She was nominated for her progressive work in Arts & Entertainment. During her first year in New York, she competed along with 8,500 candidates for the position of head blogger for Alicia Keys' women's empowerment website. She finished at Top 3, and was flown to London, United Kingdom to interview with the singer and to cover Alicia Keys' charity red carpet event, the Black Ball. There, she interviewed celebrities such as Christian Louboutin, Swizz Beatz, and Alicia Keys herself.
She did not end up getting the position, but later received news that she had been awarded a grant to begin her own project, the Glamourbaby Diaries, a writing empowerment workshop for young Asian women that uses the fashion framework to discuss race, class, women's history, and social issues. The Glamourbaby Diaries successfully launched in Manhattan, New York City in the Fall of 2010.
In 2010, she got involved with global literacy organization LitWorld, who was just beginning to launch their girls empowerment initiative called Girls Club.
In the Fall of 2011, she became the first Global Ambassador for LitWorld, spearheading the development of the Girls Club work in her home country of the Philippines.
In the same year, she also founded the Meeting of the Minds Project, a movement to unite the young global Filipino diaspora to bring social change back home to the Philippines.
Spoken word
Spoken word is a form of poetry that often uses alliterated prose or verse and occasionally uses metered verse to express social commentary. Traditionally it is in the first person, is from the poet’s point of view and is themed in current events....
collective iLL-Literacy, and a former VJ for MYX
Myx
myx or MYX is the music channel of ABS-CBN brand and the #1 music channel in the Philippines. It is also a part of Studio 23's program line-up. In 2007, MYX North America was launched in the United States....
North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
. She is also a social change advocate, with an emphasis on girls empowerment.
In 2008, she hosted Myxology for MYX
Myx
myx or MYX is the music channel of ABS-CBN brand and the #1 music channel in the Philippines. It is also a part of Studio 23's program line-up. In 2007, MYX North America was launched in the United States....
.
Biography
Ruby grew up in Sacramento, CaliforniaSacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
. During her first year attending UC Davis, she met Adriel Luis and co-founded a Spoken word collective, iLL-Literacy, of which she was the only female member in 2001. She worked for Jive Records
Jive Records
Jive Records was a record label based in New York City, operating under RCA Music Group. Jive was primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. The word "jive" was inspired by Township Jive, a form of South African...
in New York City during the summer of 2007, which she believes had helped her in terms of envisioning how she wants to craft her own independent artistic career. She later returned to Oakland, California. In the summer of 2008, Ruby became a VJ for MYX
Myx
myx or MYX is the music channel of ABS-CBN brand and the #1 music channel in the Philippines. It is also a part of Studio 23's program line-up. In 2007, MYX North America was launched in the United States....
. In a previous interview, she defined her writing and performance style as raw and honest and her inspiration comes from "the most spontaneous, unexpected places." In October 2008, besides the release of her poetry and short writing book, Ruby had also begun a nationwide tour with Ill-Literacy. Through her career with Ill-literacy, she performed and lectured at over 400 Universities and venues throughout the United States and Europe.
In 2009, she left Ill-Literacy to pursue a solo career, and moved to New York City. Shortly after her move, she was nominated as one of the 100 Most Influential Filipinas in the United States through the Filipina Women's Network. She was nominated for her progressive work in Arts & Entertainment. During her first year in New York, she competed along with 8,500 candidates for the position of head blogger for Alicia Keys' women's empowerment website. She finished at Top 3, and was flown to London, United Kingdom to interview with the singer and to cover Alicia Keys' charity red carpet event, the Black Ball. There, she interviewed celebrities such as Christian Louboutin, Swizz Beatz, and Alicia Keys herself.
She did not end up getting the position, but later received news that she had been awarded a grant to begin her own project, the Glamourbaby Diaries, a writing empowerment workshop for young Asian women that uses the fashion framework to discuss race, class, women's history, and social issues. The Glamourbaby Diaries successfully launched in Manhattan, New York City in the Fall of 2010.
In 2010, she got involved with global literacy organization LitWorld, who was just beginning to launch their girls empowerment initiative called Girls Club.
In the Fall of 2011, she became the first Global Ambassador for LitWorld, spearheading the development of the Girls Club work in her home country of the Philippines.
In the same year, she also founded the Meeting of the Minds Project, a movement to unite the young global Filipino diaspora to bring social change back home to the Philippines.