Roach Motel (insect trap)
Encyclopedia
Roach Motel is a brand of a roach bait
Roach bait
Roach bait is a modern pest control alternative used for the extermination of cockroaches at indoor locations. The effectiveness of this method of pest control exploits the cannibalistic and coprophagic tendencies of cockroaches.- Mechanism :...

 device designed to catch cockroach
Cockroach
Cockroaches are insects of the order Blattaria or Blattodea, of which about 30 species out of 4,500 total are associated with human habitations...

es. Although the term is the subject of a trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 registration by the insect control brand Black Flag
Black Flag (insecticide)
Black Flag is an American insecticide brand. It is the oldest insecticide brand in the United States. Black Flag is owned by the Homax Group, a portfolio company of Olympus Partners...

, the phrase has come to be used as a reference to all traps that use a scent or other form of bait
Bait (luring substance)
Bait is any substance used to attract prey, e.g. in a mousetrap.-In Australia:Baiting in Australia refers to specific campaigns to control foxes, wild dogs and dingos by poisoning in areas where they are a problem...

 to lure cockroaches into a compartment in which a sticky substance causes them to become trapped. Introduced in late 1976 in response to the success of D-Con
D-Con
D-Con is UK's highest attended free anime convention held in Dundee. D-Con is an annual event run in around the end of February/beginning of March. D-Con showcases events for fans of anime, art and video game culture.-History:...

's roach trap, the Roach Motel quickly became a successful entrant in the industry. By 1979, New York Magazine reported:

Early versions of the Roach Motels used food-based bait, but later designs incorporated pheromone
Pheromone
A pheromone is a secreted or excreted chemical factor that triggers a social response in members of the same species. Pheromones are chemicals capable of acting outside the body of the secreting individual to impact the behavior of the receiving individual...

s. The widely known tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

of the Roach Motel was "Roaches check in, but they don't check out!"

The name "Roach Motel" is United States federal trademark No. 1,059,314, for which Black Flag claims a date of earliest use of May 07, 1976.
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