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Ripple (charitable organisation)
Encyclopedia
Ripple is a non-profit click-to-donate internet site and search engine which passes 100% of its revenue to other charities. Launched on the May 4, 2007, they make their revenue by attaining sponsorship from advertisers
in return for delivering users who will see their advertisements.
The co-founders of Ripple are Jehan Ratnatunga, Matthew Tilleard, Mack Nevill and Simon Griffiths. Digital agency Evolution 7 designed the Ripple identity and developed the site.
A user can click to choose a preferred form of charity, bringing up an advertisement
from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Users can also use the in-built search engine, powered by Google Co-op
. Each search generates advertising revenue.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
, Oxfam
, Oaktree Foundation, and the Grameen Foundation
. "Mr Tilleard says they are adding a 'carbon charity' soon and sees the site eventually listing up to 10 charities." Although the affiliate marketing and search interface techniques are not new, donating all proceeds to charity is rare, according to Lia Timson writing in The Age
.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
in return for delivering users who will see their advertisements.
The co-founders of Ripple are Jehan Ratnatunga, Matthew Tilleard, Mack Nevill and Simon Griffiths. Digital agency Evolution 7 designed the Ripple identity and developed the site.
How Ripple Works
The Ripple web site generates revenue through two routes: clicking and searching.A user can click to choose a preferred form of charity, bringing up an advertisement
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Users can also use the in-built search engine, powered by Google Co-op
Google Co-op
Google Custom Search is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Web Search...
. Each search generates advertising revenue.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Impact
Ripple supports the WaterAid AustraliaWaterAid
WaterAid is an international non-profit organisation set up as a response to the UN International Drinking Water & Sanitation decade . WaterAid is dedicated to helping people escape the poverty and disease caused by living without safe water and sanitation. It is based in London, England and was...
, Oxfam
Oxfam
Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...
, Oaktree Foundation, and the Grameen Foundation
Grameen Foundation
Grameen Foundation, founded as Grameen Foundation USA, is a global 501 non-profit organization based in Washington DC that works to replicate the Grameen Bank microfinance model around the world through a global network of partner microfinance institutions...
. "Mr Tilleard says they are adding a 'carbon charity' soon and sees the site eventually listing up to 10 charities." Although the affiliate marketing and search interface techniques are not new, donating all proceeds to charity is rare, according to Lia Timson writing in The Age
The Age
The Age is a daily broadsheet newspaper, which has been published in Melbourne, Australia since 1854. Owned and published by Fairfax Media, The Age primarily serves Victoria, but is also available for purchase in Tasmania, the Australian Capital Territory and border regions of South Australia and...
.