Ripe Digital Entertainment
Encyclopedia
Ripe Digital Entertainment (RDE) was an on-demand digital entertainment company with television networks. RDE was founded by CEO Ryan Magnussen
. Launched in 2005, RDE was credited with developing the first multi-platform television on demand
network, offering instant access to men’s lifestyle entertainment through Cable On demand, broadband and mobile outlets. RDE programming consisted of original and packaged short-form video content ranging from five to fifteen minutes in length.
, Octane TV
and Flow TV
were delivered free over multiple platforms (cable VOD, broadband, and mobile). Ripe TV, launched in October 2005, as the first multi-platform lifestyle On Demand network that featured interest-based content for men including beautiful women, sports, comedy and antics programming targeted for men. Octane TV, which launched in August 2006, was geared toward automotive enthusiasts and motorized sports fanatics. Flow TV which launched April 2007 was a hip hop lifestyle network geared toward adults 18-34. All three networks shutdown in 2009.
channels, with RipeTV and OctaneTV in the Cutting Edge section of the menu and Flow TV in the MUSIC section , broadband portals, and mobile devices for streaming and download. Ripe TV programs include: Sexy & Single, Stuff4Dudes, Wild Girls Vegas and Hollywood Burn. Octane TV originals include: Sexy Road Test, Crashed, Zig, Zag and Hot Import Nights. Flow TV originals include VIP Lounge, Flow Live and Flowlicious.
Ryan Magnussen
Ryan Magnussen is an American businessperson and media entrepreneur. In 1995, he founded Zentropy Partners, which grew to become the fifth-largest interactive advertising agency in the United States...
. Launched in 2005, RDE was credited with developing the first multi-platform television on demand
Television on Demand
Television On Demand is an emerging new digital cable service offering. This service concept is based on perceived consumer desire to receive live and pre-recorded programming. TOD provides the end-user with programming, without having to wait for its syndicated air schedule times by major...
network, offering instant access to men’s lifestyle entertainment through Cable On demand, broadband and mobile outlets. RDE programming consisted of original and packaged short-form video content ranging from five to fifteen minutes in length.
Networks
Ripe’s networks-- Ripe TVRipe TV
RipeTV was the first Television On Demand network to offer programming over multiple platforms . The network, which launched in 2002 by Ryan Magnussen, targeted an audience of 18-34 males, with mostly short-form content...
, Octane TV
Octane TV
The second network launched by Ripe Digital Entertainment, Octane TV in August 2006, provided motor sports entertainment. Like Ripe Digital Entertainment’s other networks, Octane TV utilized short-form programming with embedded advertising. Octane TV's programming ended in June 2009.- Programming...
and Flow TV
Flow TV
Flow TV was the third network launched by Ripe Digital Entertainment. In April 2007, Flow TV delivered short-form programming to Cable On Demand subscribers through Comcast, Time-Warner, and a host of other nationally available MSOs...
were delivered free over multiple platforms (cable VOD, broadband, and mobile). Ripe TV, launched in October 2005, as the first multi-platform lifestyle On Demand network that featured interest-based content for men including beautiful women, sports, comedy and antics programming targeted for men. Octane TV, which launched in August 2006, was geared toward automotive enthusiasts and motorized sports fanatics. Flow TV which launched April 2007 was a hip hop lifestyle network geared toward adults 18-34. All three networks shutdown in 2009.
Distribution
RDE networks reached 92 million subscribers through various distribution partners. Content distribution partners included Comcast, Time Warner, Insight Communications, MediaCom, Verizon Fios for On Demand, internet syndication through AOL, Google, and Yahoo and mobile content through the websites, Helio and Sprint. Montreal based Distraction Formats distributed RDE's extensive library, branded channel and formats around the globe.Programming
RDE networks could be accessed through local cable provider Video On DemandVideo on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
channels, with RipeTV and OctaneTV in the Cutting Edge section of the menu and Flow TV in the MUSIC section , broadband portals, and mobile devices for streaming and download. Ripe TV programs include: Sexy & Single, Stuff4Dudes, Wild Girls Vegas and Hollywood Burn. Octane TV originals include: Sexy Road Test, Crashed, Zig, Zag and Hot Import Nights. Flow TV originals include VIP Lounge, Flow Live and Flowlicious.