Flow TV
Encyclopedia
Flow TV was the third network launched by Ripe Digital Entertainment
. In April 2007, Flow TV delivered short-form programming to Cable On Demand subscribers through Comcast
, Time-Warner, and a host of other nationally available MSOs. Focusing on the urban consumer, Flow TV was an authentic look into the streets, clubs and studios of the hip-hop movement, that attempted to reach a core audience of male and female 18-34 year olds. In 2009, Flow TV ended its programming.
, and over wireless devices like iPods and video-capable cell phones. By offering content on demand over multiple platforms, Flow TV catered to the ADD consumers in the age of digital media and delivered a hip mixture of stylized visuals laid over music and rhymes from a variety of artists on a variety of labels. Programming focused primarily on the musical aspect of the hip-hop scene with programs like Smack (artist interviews), Flow Live (artists perform live), and the VIP Lounge (intimate portrait of a particular musician).
Programs included advertisements “baked into” the programs delivering multiple impressions on consumers without breaking the viewing experience in the way traditional commercial breaks do. Advertisers were charged on a per-view basis making for a uniquely efficient marketing transaction for all parties involved.
Ripe Digital Entertainment
Ripe Digital Entertainment was an on-demand digital entertainment company with television networks. RDE was founded by CEO Ryan Magnussen. Launched in 2005, RDE was credited with developing the first multi-platform television on demand network, offering instant access to men’s lifestyle...
. In April 2007, Flow TV delivered short-form programming to Cable On Demand subscribers through Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
, Time-Warner, and a host of other nationally available MSOs. Focusing on the urban consumer, Flow TV was an authentic look into the streets, clubs and studios of the hip-hop movement, that attempted to reach a core audience of male and female 18-34 year olds. In 2009, Flow TV ended its programming.
Programming
Flow TV was available to viewers free-of-cost at their broadband internet site as well as on cable VODVideo on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
, and over wireless devices like iPods and video-capable cell phones. By offering content on demand over multiple platforms, Flow TV catered to the ADD consumers in the age of digital media and delivered a hip mixture of stylized visuals laid over music and rhymes from a variety of artists on a variety of labels. Programming focused primarily on the musical aspect of the hip-hop scene with programs like Smack (artist interviews), Flow Live (artists perform live), and the VIP Lounge (intimate portrait of a particular musician).
Programs included advertisements “baked into” the programs delivering multiple impressions on consumers without breaking the viewing experience in the way traditional commercial breaks do. Advertisers were charged on a per-view basis making for a uniquely efficient marketing transaction for all parties involved.