Richmond (cigarette)
Encyclopedia
Richmond are a value brand of tobacco cigarettes re-introduced into UK markets in 1999. They come in the following varieties: Regular, Gold and Menthol - all three in King Size and Superking (100mm) sizes. The brand is in competition at the lower end of the market, against value UK cigarette brands such as Mayfair
, Sovereign and Park Road.
Richmond's variants Superkings and King Size are the fourth and fifth top-selling cigarettes in the UK respectively . They are characterised by the bright blue packaging, which in early 2006 underwent a redesign: the serif font used being replaced for a more modern sans-serif, and general appearance becoming more minimalist.
In 2008, new limited edition packs of Richmond cigarettes were released under the name "Chill Edition". In 2011, Richmond cigarette packaging across the brand varieties was updated, with the introduction of tactile feeback packaging experimented with in the 2008 Chill Edition packaging.
In August 2011, the Richmond brand introduced a new variant. 'Richmond Superslims' follow in the wider introduction to the UK tobacco products market of 'demi-slim' cigarettes, such as British American Tobacco
's Vogue Perle
brand.
Mayfair (cigarette)
Mayfair is a brand of cigarettes, produced by Gallaher Group. The brand is available in seven versions; Fine King Size, King Size, King Size Smooth, Menthol, Superkings, Superkings Menthol and Superkings Smooth. Gallaher launched Mayfair in 1992, with the slogan "A good smoke at a fair price". ...
, Sovereign and Park Road.
Richmond's variants Superkings and King Size are the fourth and fifth top-selling cigarettes in the UK respectively . They are characterised by the bright blue packaging, which in early 2006 underwent a redesign: the serif font used being replaced for a more modern sans-serif, and general appearance becoming more minimalist.
In 2008, new limited edition packs of Richmond cigarettes were released under the name "Chill Edition". In 2011, Richmond cigarette packaging across the brand varieties was updated, with the introduction of tactile feeback packaging experimented with in the 2008 Chill Edition packaging.
In August 2011, the Richmond brand introduced a new variant. 'Richmond Superslims' follow in the wider introduction to the UK tobacco products market of 'demi-slim' cigarettes, such as British American Tobacco
British American Tobacco
British American Tobacco p.l.c. is a global tobacco company headquartered in London, United Kingdom. It is the world’s second largest quoted tobacco company by global market share , with a leading position in more than 50 countries and a presence in more than 180 countries...
's Vogue Perle
Vogue (cigarette)
Vogue is a slightly upmarket brand of cigarette coming in several varieties, including regular, menthol and lights. Vogue cigarettes are marketed in both king size and super slim, which is about 100mm long and thinner than a standard size cigarette. The brand is owned by British American...
brand.