Mayfair is a brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of cigarettes, produced by Gallaher Group

Gallaher Group

Gallaher Group is a major United Kingdom-based multinational tobacco company. It was traded on the London Stock Exchange and was a constituent of the FTSE 100 Index, prior to its April 2007 acquisition by Japan Tobacco.-History:...

. The brand is available in seven versions; Fine King Size, King Size, King Size Smooth, Menthol

Menthol cigarette

A menthol cigarette is a cigarette flavored with the compound menthol, a substance which triggers the cold-sensitive nerves in the skin without actually providing a drop in temperature....

, Superkings, Superkings Menthol and Superkings Smooth. Gallaher launched Mayfair in 1992, with the slogan "A good smoke at a fair price". The brand is Gallaher Group's leading value cigarette brand. Mayfair is one of the least expensive cigarette brands in the U.K.; despite its name presumably being chosen to evoke the glamour of Mayfair

Mayfair

Mayfair is an area of central London, within the City of Westminster.-History:Mayfair is named after the annual fortnight-long May Fair that took place on the site that is Shepherd Market today...

, the famous London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

district. By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million.