Richard Deverell
Encyclopedia
Richard Deverell is Controller of CBBC
, the department within the BBC
responsible for output aimed at children.
ended in 2006 after 18 series, the last being broadcast solely on the digital CBBC Channel. The other teenage drama series, Grange Hill
, was removed from BBC1 in 2007 in favour of exclusive scheduling on CBBC and ceased in 2008, with its last series concentrating on the early years of secondary school in order to fit in with CBBC's new brief.
In May 2006, Deverell promised there were no plans to alter the format of Grange Hill.
The BBC's new programming strand for older children and teenagers launched in the autumn of 2007, but CBBC was criticised for not continuing to provide for this age range until the new service was up and running.
In March 2009 Deverell was named chief operating officer of the BBC's new broadcasting and production centre in Salford Quays, which is due to be completed in 2011.
, as Head of News Interactive, where he was responsible for all interactive versions of BBC News
including the BBC News
website, Interactive TV, Ceefax
and iCan
.
Prior to that, he was Head of Strategy and Marketing for BBC News
, where he was responsible for strategy, marketing and business development.
He joined BBC News
in 1995 after several years in BBC
strategy. Projects included the negotiations over the BBC's Charter renewal; assessing the impact and opportunities of the Internet; and developing the BBC's response to multi-channel television distribution.
Prior to joining the BBC
, Richard worked for several years in management consultancy.
He read Natural Science at Magdalene College, Cambridge
and is married with three children.
Richard is also a Trustee of the Royal Botanic Gardens, Kew.
Source: BBC Press Office
CBBC
CBBC is one of two brand names used for the BBC's children's television strands. Between 1985 and 2002, CBBC was the name given to all the BBC's programmes on TV for children aged under 14...
, the department within the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
responsible for output aimed at children.
Reputation
Since assuming his post in 2006, Deverell has been ruthless in his efforts to re-align CBBC towards a target audience of 6–12 years. Several popular series have either been revised or cancelled outright; Byker GroveByker Grove
Byker Grove was a British television series which aired between 1989 and 2006 and was created by Adele Rose. The show was broadcast at 5.10pm after Newsround on CBBC on BBC One...
ended in 2006 after 18 series, the last being broadcast solely on the digital CBBC Channel. The other teenage drama series, Grange Hill
Grange Hill
Grange Hill is a British television drama series originally made by the BBC. The show began in 1978 on BBC1 and was one of the longest running programmes on British television...
, was removed from BBC1 in 2007 in favour of exclusive scheduling on CBBC and ceased in 2008, with its last series concentrating on the early years of secondary school in order to fit in with CBBC's new brief.
In May 2006, Deverell promised there were no plans to alter the format of Grange Hill.
The BBC's new programming strand for older children and teenagers launched in the autumn of 2007, but CBBC was criticised for not continuing to provide for this age range until the new service was up and running.
In March 2009 Deverell was named chief operating officer of the BBC's new broadcasting and production centre in Salford Quays, which is due to be completed in 2011.
Career history
He was previously on the Board of BBC NewsBBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
, as Head of News Interactive, where he was responsible for all interactive versions of BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
including the BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
website, Interactive TV, Ceefax
Ceefax
Ceefax is the BBC's teletext information service transmitted via the analogue signal, started in 1974 and will run until April 2012 for Pages from Ceefax, while the actual interactive service will run until 24 October 2012, in-line with the digital switchover.-History:During the late 60s, engineer...
and iCan
ICAN
ICAN has a number of meanings:* International Campaign to Abolish Nuclear Weapons*ICan Group, a family of companies in the fields of health insurance, marketing, and medical bill advocacy.*International Communications and Navigation Limited...
.
Prior to that, he was Head of Strategy and Marketing for BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
, where he was responsible for strategy, marketing and business development.
He joined BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...
in 1995 after several years in BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
strategy. Projects included the negotiations over the BBC's Charter renewal; assessing the impact and opportunities of the Internet; and developing the BBC's response to multi-channel television distribution.
Prior to joining the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, Richard worked for several years in management consultancy.
He read Natural Science at Magdalene College, Cambridge
Magdalene College, Cambridge
Magdalene College is a constituent college of the University of Cambridge, England.The college was founded in 1428 as a Benedictine hostel, in time coming to be known as Buckingham College, before being refounded in 1542 as the College of St Mary Magdalene...
and is married with three children.
Richard is also a Trustee of the Royal Botanic Gardens, Kew.
Source: BBC Press Office