Research and Analysis of Media
Encyclopedia
Research and Analysis of Media AB, RAM AB, is an international research
company that, with the help of internet-based research and analysis systems, provides media
companies with increased knowledge of how advertisers' communications and other published content is delivered and perceived.
RAMs unique solution, using both standardized research models and tools for customized survey
s, brings a powerful combination of cost-effectiveness, speed, and qualitative results.
RAM AB was founded in Sweden
in 2001 and has its headquarters in Stockholm
. As of 2007, Ram also has a subsidiary in the United States
, Research and Analysis of Media of Americas Inc.
Research
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
company that, with the help of internet-based research and analysis systems, provides media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
companies with increased knowledge of how advertisers' communications and other published content is delivered and perceived.
RAMs unique solution, using both standardized research models and tools for customized survey
Statistical survey
Survey methodology is the field that studies surveys, that is, the sample of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies....
s, brings a powerful combination of cost-effectiveness, speed, and qualitative results.
RAM AB was founded in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
in 2001 and has its headquarters in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
. As of 2007, Ram also has a subsidiary in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Research and Analysis of Media of Americas Inc.