Regis McKenna
Encyclopedia
Regis McKenna is best known for helping start several Silicon Valley
firms during the 1970s and 1980s with his own marketing
firm, Regis McKenna, Inc., founded in 1970. McKenna retired from consulting in 2000 and is concentrating his efforts on high tech entrepreneurial seed-ventures. McKenna and his firm worked with a number of start-up companies during their formation years including America Online, Apple, Compaq
, Electronic Arts
, Genentech
, Intel, Lotus Software
, Microsoft
, National Semiconductor
, Silicon Graphics
, 3COM
, and others.
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
firms during the 1970s and 1980s with his own marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
firm, Regis McKenna, Inc., founded in 1970. McKenna retired from consulting in 2000 and is concentrating his efforts on high tech entrepreneurial seed-ventures. McKenna and his firm worked with a number of start-up companies during their formation years including America Online, Apple, Compaq
Compaq
Compaq Computer Corporation is a personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it was acquired for US$25 billion by Hewlett-Packard....
, Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...
, Genentech
Genentech
Genentech Inc., or Genetic Engineering Technology, Inc., is a biotechnology corporation, founded in 1976 by venture capitalist Robert A. Swanson and biochemist Dr. Herbert Boyer. Trailing the founding of Cetus by five years, it was an important step in the evolution of the biotechnology industry...
, Intel, Lotus Software
Lotus Software
Lotus Software is a software company with headquarters in Westford, Massachusetts...
, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, National Semiconductor
National Semiconductor
National Semiconductor was an American semiconductor manufacturer, that specialized in analog devices and subsystems,formerly headquartered in Santa Clara, California, USA. The products of National Semiconductor included power management circuits, display drivers, audio and operational amplifiers,...
, Silicon Graphics
Silicon Graphics
Silicon Graphics, Inc. was a manufacturer of high-performance computing solutions, including computer hardware and software, founded in 1981 by Jim Clark...
, 3COM
3Com
3Com was a pioneering digital electronics manufacturer best known for its computer network infrastructure products. The company was co-founded in 1979 by Robert Metcalfe, Howard Charney, Bruce Borden, and Greg Shaw...
, and others.