Reese's Puffs is a breakfast cereal

Breakfast cereal

A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 manufactured by General Mills

General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

. Originally consisting of Hershey's chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 with Reese's peanut butter

Peanut butter

Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...

 flavored corn puffs, the two flavors were later separated as individual puffs in the same cereal. The cereal is based on the original candy. The breakfast cereal was first launched in 1994.

Taglines

• Wow! It's Reese's Puffs! (2006–present, current)
• It's Reese's... for breakfast! (1994–2006)
• Candy?!... For breakfast? It's Reese's! (2007)
• (Rap singing) Reese's Puffs, Reese's Puffs...Peanut Butter Chocolate Flavor. (2006–present)
• (Rap singing) Reese's Puffs, Reeses's Puffs...Puts Your Spoons Up Put Put Your Spoons Up (2010)

Being Puffed

In 2006 and 2007, General Mills came out with a new advertisement campaign/contest, in which participants would be able to choose whether something was "puffed" or not. Participants would choose between two potential prizes, one of them blatantly not "puffed" and one blatantly "puffed". An example of this is where participants would decide between an "old broken down typewriter" or a "brand new shiny laptop".

Advertisements

Reese's Puffs advertisements are rap style. In 2011, two new advertisements were shown on TV. In one, camp kids on a bus see a famous movie star driving in a car when the bus stops at a red light, but when a boy eats Reese's Puffs, a Reese's Puffs truck drives up next to the bus, and everyone on the bus moves to the other side to see the truck. When the light turned green, the bus moves on, the boy looks at the movie star, and the movie star looks jealous at the boy. In another ad, one boy texts "breakfast RP style" when he eats Reese's Puffs. After that, he drops into a room with DJ stuff and a living room. When another boy gets the text message, he drops into the room with a few kids. Soon, the room is filled up with kids. When a girl asks "Can someone give me the Reese's Puffs?", the boy throws the girl a box of Reese's Puffs, which everyone tries to get.