Reed (Company)
Encyclopedia
REED is an employment agency. The company was founded in 1960 by Sir Alec Reed CBE, FCMA, FCIM, FCIPD and is currently chaired by his son, James Reed MA, MBA, FCIPD. REED also offers training and HR consultancy
Human resource consulting
Human resource consulting is an $18.4 billion industry that has emerged from management consulting, asclients' needs have become more complex and specialized, widening the gap between HR needs and work force capabilities, and thus accentuating the ability of HR management consulting firms to fill...

 services. The company’s website, reed.co.uk, was established in 1995 and doubles as a job site. reed.co.uk was the UK's most visited commercial job site in 2009 and 2010, according to figures released by online intelligence service, Hitwise
Hitwise
Experian Hitwise is a global online competitive intelligence service which collects data directly from ISP networks to aid website managers in analysing trends in visitor behavior and to measure website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a...

.

REED has over 450 offices worldwide in 15 different countries and over 3,300 permanent employees.

REED group companies

REED sources and places candidates into temporary, contract and permanent positions. It is the largest recruitment company in the REED group and also provides a range of outsourced Human Resources services.

Reed Learning Ltd
provides learning and training services.

Reed in Partnership Ltd
works with government, employers and key partner organisations to provide recruitment, people development and business support services to help people make the transition from welfare to work. In addition to working in the UK, Reed in Partnership runs programmes in Australia and Poland.

Reed Online Ltd
was launched in 1995, and is responsible for reed.co.uk.

Jobs on reed.co.uk come from employers in the private
Private sector
In economics, the private sector is that part of the economy, sometimes referred to as the citizen sector, which is run by private individuals or groups, usually as a means of enterprise for profit, and is not controlled by the state...

 and public
Public sector
The public sector, sometimes referred to as the state sector, is a part of the state that deals with either the production, delivery and allocation of goods and services by and for the government or its citizens, whether national, regional or local/municipal.Examples of public sector activity range...

 sectors, recruitment agencies and REED's consultants based in the UK, and the rest of the world.

3G Mindset

Put Your Mindset to Work, a book co-authored by James Reed and Paul G. Stoltz, was published in May 2011. The book investigates the relative benefits of mindset above skill set when recruiting.

Charities

The Reed Foundation is a charitable foundation set up by Sir Alec Reed. The Foundation owns an 18% share of the REED group of companies. Funds go towards supporting charitable projects and one-off donations.

TheBigGive is a Reed Foundation initiative that began in 2007 and aims to introduce donors to charitable projects in their field of interest. The website holds details of over 7500 charities.

Ethiopiaid, founded by Sir Alec Reed in 1989, is a charity that works in partnership with projects in Ethiopia
Ethiopia
Ethiopia , officially known as the Federal Democratic Republic of Ethiopia, is a country located in the Horn of Africa. It is the second-most populous nation in Africa, with over 82 million inhabitants, and the tenth-largest by area, occupying 1,100,000 km2...

. Its aim is to create lasting and positive change in Ethiopia by tackling the problems of poverty, ill health and poor education through supporting local community projects.

Social Initiatives

REED has a long history of supporting The West London Academy in Ealing
Ealing
Ealing is a suburban area of west London, England and the administrative centre of the London Borough of Ealing. It is located west of Charing Cross and around from the City of London. It is one of the major metropolitan centres identified in the London Plan. It was historically a rural village...

.

Love Mondays

In January 2008, a nationwide advertising campaign was launched promoting reed.co.uk. The advertising introduced a new 'Love Mondays' message, with print and poster ads featuring a handwritten Post-It note
Post-it note
A Post-it note is a piece of stationery with a re-adherable strip of adhesive on the back, designed for temporarily attaching notes to documents and other surfaces. Although now available in a wide range of colours, shapes, and sizes, Post-it notes are most commonly a square, canary yellow in colour...

-style device. Radio commercials also include 'Love Mondays' as their end-line.

Short Film Competition

In September 2009, reed.co.uk launched it annual Short Film Competition with a top prize of £10,000. The competition, run via YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, invites film makers to submit a short film of no more than three minutes in length based on a specific theme.

In 2010 the winner was Oscar Sharp with the short film 'Sign Language'. The film was shown at several festivals including Hay, Edinburgh
Edinburgh Festival
The Edinburgh Festival is a collective term for many arts and cultural festivals that take place in Edinburgh, Scotland each summer, mostly in August...

 and Raindance
Raindance Film Festival
Raindance is an independent film festival and film school that operates from various cities including: London, New York, Vancouver, Toronto, Montreal, Budapest, Berlin and Brussels...

, and was also nominated for a British Independent Film Award (BIFA).

The theme of 2011's Short Film Competition was 'Mondays'. The winning entry, 'Spread the Word', by Ben Ridolfi was highly praised by the judges for its drama and cinematography.

Radio ad controversy

In January 2010, a radio advertisement for reed.co.uk was banned by the Advertising Standards Authority
Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances...

. The ad, which was part of a series of popular commercials for reed.co.uk, sparked thirteen complaints and featured an angry boss speaking German. Complaints were upheld, as the ASA "considered that the portrayal suggested that German people were more likely to be unreasonable or aggressive to others".

However, the Radio Advertising Clearance Centre, which approved the ad, said it believed most listeners would have found the advert "humorous and inoffensive". Much of the reaction to the ban suggested that the ASA had acted disproportionately in banning the ad, notably in an article written by George Pitcher
George Pitcher
George Pitcher is a journalist, author, public relations pioneer and an Anglican priest. He was appointed in October 2010 and left the post a year later. Previously, he was Religion Editor of Telegraph Media from May 2008 and wrote a regular column and occasional leaders for the Daily Telegraph...

, Religion Editor of Telegraph Media, in his Daily Telegraph blog.

Intern controversy

REED courted controversy when it advertised 46 expenses-only, voluntary internships for positions such as "intern executive assistant" and "secretarial admin internship". However, the adverts were taken down when the company realised that they were not reflective of their internship programme and subsequently implemented more robust procedures to monitor placements advertised by managers. .

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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