Rap Rebirth
Encyclopedia
Rap Rebirth is an online hip-hop ghostwriting service. It was founded in 2008 and is based in Los Angeles
, California
. The site provides customized lyrics for rappers across the globe. No claims are made on royalties
, and the writers receive no formal credit. The site maintains a strict confidentiality
policy to protect its clients. Rap Rebirth has been the subject of both praise and controversy within the hip-hop community. It claims to be the world's first online lyric writing service.
. Initially its clients were a handful of up and coming regional rappers. In the months after its launch the site grew its client base substantially through word of mouth and online marketing. The company discloses little about its current client roster, though there is speculation clients include mainstream hip-hop acts.
.
, product and packaging branding
, and business presentations.
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. The site provides customized lyrics for rappers across the globe. No claims are made on royalties
Royalties
Royalties are usage-based payments made by one party to another for the right to ongoing use of an asset, sometimes an intellectual property...
, and the writers receive no formal credit. The site maintains a strict confidentiality
Confidentiality
Confidentiality is an ethical principle associated with several professions . In ethics, and in law and alternative forms of legal resolution such as mediation, some types of communication between a person and one of these professionals are "privileged" and may not be discussed or divulged to...
policy to protect its clients. Rap Rebirth has been the subject of both praise and controversy within the hip-hop community. It claims to be the world's first online lyric writing service.
History
Rap Rebirth was founded in 2008 by a business student named Jesse Kramer while attending the University of Southern CaliforniaUniversity of Southern California
The University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
. Initially its clients were a handful of up and coming regional rappers. In the months after its launch the site grew its client base substantially through word of mouth and online marketing. The company discloses little about its current client roster, though there is speculation clients include mainstream hip-hop acts.
Heart Raps
In July 2011 Rap Rebirth launched a new site called Heart Raps. The site sells custom rap lyrics to be given as gifts and is targeted toward a wider consumer market. The site attracts a wide range of clients including people in their 40s, 50s, and 60s. The site is said to be inspired by the ghostwritten love letters of Cyrano de BergeracCyrano de Bergerac
Hercule-Savinien de Cyrano de Bergerac was a French dramatist and duelist. He is now best remembered for the works of fiction which have been woven, often very loosely, around his life story, most notably the 1897 play by Edmond Rostand...
.
Rap Rebirth Corporate
In August 2011 a service geared toward enterprise clients called Rap Rebirth Corporate was launched. The site offers custom hip-hop lyrics for advertisingAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, product and packaging branding
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
, and business presentations.